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3 Notes on Building a Relevant and Resonant Brand Presence on Instagram

So what’s the key to success on Instagram? According to Instagram itself: “There’s no big secret to creating content for Instagram—good and effective creative is just good creative. The same creative principles that apply to any marketing channel apply to Instagram, like being well branded, concept-driven, well crafted and well targeted.”
In other words, creativity is key to Instagram engagement – crafting thoughtful and thought-provoking images that grab attention, and communicate your brand message through your visuals alone.

Your images need to be ‘good enough to eat’, they need to have a tangible quality to them, beyond the aesthetic value alone. And while that may sound hard to do, there are some simple ways to express emotion and story through Instagram content. And if you’re able to harness them, you’ll be on track to reach an audience on the platform and build an engaging, resonant presence.

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