New marketing channels seem to arise daily, fighting for marketers’ attention. Thus it’s no surprise that many rely on assumptions about email best practices, though many of these assumptions are myths and can seriously impact a campaign’s success in a variety of ways, from poor email deliverability to blacklisting.
To remedy this common downfall, here are three of the most dubious myths marketers need to “unsubscribe to” in order to increase email deliverability and see better results from email marketing campaigns.
