Every content marketer wants people to get the most out of their content. But creating and distributing high-quality content across an increasing number of channels to manage takes a lot of time and resources.
Reusing content that has yielded promising results helps you expand your content library with less effort than creating content from scratch. Repurposing content lets you promote the same content across different media channels and formats. After all, what one person would enjoy as a stunning infographic, another would prefer as an expert advice e-book.