YouTube is expanding its Super Bowl playbook this year.
For its 11th annual AdBlitz, its hub of Super Bowl-related content where brands advertising with Google can post their spots for increased engagement and a broader audience, YouTube is rolling out a few new ad products for marketers looking to re-engage with viewers on their second screens.
Today, the platform is rolling out additional features for DoubleClick Bid Manager as a way to better reach viewers across platforms. To do this, it’s launching a beta for “real-time triggers” that let advertisers run display and video campaigns in real time based on moments or actions as they’re happening on TV or in real life.
