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So we have 45 more characters in AdWords text ads… Now what?

So we have 45 more characters in AdWords text ads… Now what?

August 10, 2016

The one thing that’s remained constant in AdWords over the past 15 years is the good ol’ 25-35-35 character rule we worked with in text ads. And we’ve become pretty good at it.

But in May, it was announced that the old way of doing things would be changing to cater to the multiscreen world we live in. And on July 26, AdWords rolled out new character limits that change the way text ads display content.

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