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Mobile Phones Driving Search Ad Growth

Mobile Phones Driving Search Ad Growth

January 19, 2018

Mobile phones will drive most of the expansion in paid search ad spending, contributing an estimated 69% of the $19 billion in growth by 2022, according to Forrester research on search marketing trends by Robert Williams, first published on Mobile Marketer.

U.S. mobile search users are forecast to grow to $242.8 million in 2022 from $204.4 million last year, or about 3.5% a year, says the report.

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