Looking to further merge the advertising and publishing sides of its business, AOL has named Tim Mahlman president of AOL Platforms. His first day is today.
Mahlman—who will lead a team of 1,400 engineers, product developers, and sales and client service employees—was previously global head of AOL’s publisher technology platform. Before joining AOL, he ran Vidible, a video content exchange platform acquired that he founded and that was acquired by AOL in 2014. Prior to Vidible, he worked at Yahoo as vp of network sales where he oversaw more than $500 million in performance display advertising.
In an interview, Mahlman said the focus will be increasingly global with an emphasis on mobile, data and video. Mahlman is replacing former AOL president Bob Lord, who left the company to join IBM as chief digital officer in April.
