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Category: News


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If You Want Your Business to Succeed, Get Gen Z to Like You — How Gen Z Will Impact Business and Marketing Decisions in 2024

January 9, 2024

Via: Entrepreneur

Generation Z, born between 1996 and 2015, holds a whopping $150 billion in global buying power, constituting 32% of the world’s population. This explains why digital marketers are rushing to adapt their strategies for this unique generation. To effectively reach […]


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The Rise of the Second Screen: Statistics, Trends, And Marketing Tips

January 3, 2024

Via: Martech Zone

The integration of second screen usage into our daily lives has revolutionized the way consumers interact with television and digital content. This convergence has opened up new vistas for marketers to engage with their audience. Let’s delve into the statistics […]


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8 Pitfalls Small Businesses Must Avoid When It Comes to Marketing Themselves

December 27, 2023

Via: Entrepreneur

Do you ever feel like, no matter how much effort you put in, your content marketing strategy always falls flat and fails to produce results? You’re not alone in that boat. You’re probably one of thousands of small business owners […]


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6 Ways Coca-Cola Uses Generative AI For Advertising And Marketing

December 27, 2023

Via: Search Engine Journal

Throughout 2023, Coca-Cola has embraced generative AI technology from OpenAI and Stable Diffusion in its advertising, launching several experiential marketing campaigns. These campaigns demonstrate the transformative impact of AI on marketing, blending technology with creativity to reach audiences in new […]


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How to Successfully Launch a Product on Amazon — A Simple, Step-by-Step Guide

December 26, 2023

Via: Entrepreneur

When you think of how to launch a product on Amazon, in my experience as an Amazon consultant, many think of mirroring their listing on their ecommerce website over to Amazon or listing a new product directly on Amazon and […]


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How To Increase Localized Traffic To EU Domain Hosted In US

December 26, 2023

Via: Search Engine Journal

In a post on the r/TechSEO subreddit, Google’s Search Advocate, John Mueller, responded to a Reddit user asking how to increase localized traffic to a European Union (EU) domain hosted in the United States (US). The user’s client, who owns […]


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Google algorithm updates 2023 in review: Core, reviews, helpful content, spam and beyond

December 26, 2023

Via: Search Engine Land

Google launched nine confirmed algorithmic updates in 2023, as well as a new AI search engine, the Search Generative Experience. In 2022 and 2021, Google had 10 confirmed algorithmic updates. Unless Google rolls out a new update this week, Google […]


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5 Marketing Rules to Follow in 2024 From Top-Tier Brands

December 15, 2023

Via: Convince and Convert

Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Now it has become one of the longest running marketing podcasts in existence, […]


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Marketing giant ‘admits it listens to your conversations to sell targeted ads’

December 15, 2023

Via: Search Engine Land

Leading U.S. marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for the purpose of targeted advertising. Working with renowned brands like CBS, Fox News and ESPN, CMG has allegedly been promoting its ability to eavesdrop on […]


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New Study Reveals Clear Writing Tips for B2B Marketers

December 13, 2023

Via: CMI

Just like Taylor Swift knowing which tracks will make Swifties swoon, the value in clear content seems obvious to B2B marketers. But it’s less obvious to your stakeholders (and clients), especially when marketing to a sophisticated audience. You get accustomed […]


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The Marketing Mandate for 2024: Build Stronger Bonds With Your Audience

December 12, 2023

Via: CMI

I’ve been thinking about something that will impact marketing in 2024: Relationships. And I mean specifically the relationships between your brand and your audience. The idea of customer relationships has received lip service for over 25 years. Some say research […]


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Google Search & Shopping, Product Variants And A Gap To Bridge

December 11, 2023

Via: Search Engine Journal

“A gap to bridge… What gap, what bridge?” Relax; give me a moment. I have not said a word yet. Let me first clarify the entities this article revolves around so that you understand who and what I am actually […]


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The Importance Of Diversity In Modern Day Marketing Campaigns

December 8, 2023

Via: Convince and Convert

Do you feel like your brand’s voice is lost in the crowd? Wondering why your messages aren’t hitting home like they should? You’re not alone. But here’s a secret: there’s a way to not just speak, but deeply connect with […]


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Advertisers will ramp up spend on creators in 2024, IAB forecasts

December 7, 2023

Via: Marketing Dive

Advertiser investment in creators continues to ramp up, with the category viewed as a “must-buy” due to its vibrancy and ability to engage consumers, according to IAB and TalkShoppe’s inaugural report, titled “The Creator Economy Opportunity: Where Authenticity Meets Impact.” […]


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What Does $100,000 in Advertising Buy By Medium?

December 7, 2023

Via: Martech Zone

The infographic from WebFX presents a comprehensive overview of the costs associated with different national advertising media. It succinctly breaks down the financial investment required for the setup and ongoing maintenance of various advertising mediums, including National TV, Magazine, and […]


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Ad-spending market continues to recover, though 2024 presents mixed picture

December 4, 2023

Via: Marketing Dive

The global ad market seems to be staying on a stable track as 2023 enters its final stretch, a turnaround from a rocky first half and a positive sign for CMOs planning for the new year. Still, marketers will likely […]


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2024 B2B trends: 6 key areas for marketing success

December 4, 2023

Via: Search Engine Land

Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to […]


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5 Scrappy Ways to Create Quick Marketing Wins

November 29, 2023

Via: Entrepreneur

Good marketing is focused on the long-term. It takes time to get your message to stick, to get people interested in what you do, to help them through the buying process and to create increasingly powerful marketing flywheels. There’s no […]


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Brand value grows just 5.7%, suggesting continued economic woes, per Interbrand

November 27, 2023

Via: Marketing Dive

Interbrand’s index of the top 100 brands by brand value shows economic concerns have not yet waned, as total growth slowed significantly in the past year to 5.7%. The report indicates possible growth troubles for the technology sector. While the […]


News

39 Emotions Digital Marketers Can Use In Advertising

November 27, 2023

Via: Search Engine Journal

In a previous article, How To Make A Video Go Viral, I mentioned research that shows videos that evoked the emotion of hilarity, inspiration, astonishment, and exhilaration tended to be shared the most. People shared videos that elicited “high-arousal” or […]