Category: Other Technologies

April 13, 2023

In a world where the competition is fierce and the pace of change is relentless, startups are under pressure to find ways to stay ahead of the curve. As a startup, you need to be agile, creative and innovative to […]

April 9, 2023

Aimclear, an independent tech and digital marketing agency, has created a marketing lab and think tank focused on artificial intelligence (AI). The AI Marketing Lab within the agency will focus on research to track emerging AI capabilities and platforms. The […]

April 7, 2023

Since ChatGPT was released publicly at the end of November, everyone from college marketing majors to Google’s executive team has scrambled to learn ways to use the functionality. Our marketing team is no different. Mere months after ChatGPT’s initial splash, […]

April 6, 2023

Artificial intelligence is all around us and has been for quite some time. Virtual assistants, like Siri and Alexa, have been a mainstay in billions of people’s personal lives, but it’s only been recently that new AI technology can completely […]

March 30, 2023

Pursuing an international level of business can be intimidating. How do you get started with taking your business global? What does international marketing entail, and are you ready for it? Why is international marketing important? The first opportunity is simple: […]

March 30, 2023

Affiliate marketing is a great way to supplement your income if you own a website, write a blog, or are a social media influencer. Affiliate marketers drive traffic to a company’s website and then earn a commission on any sales […]

March 29, 2023

The video game industry is growing at an unprecedented rate, with revenues estimated to surpass $200 billion by 2023. As the number of gamers and the demand for new games continue to increase, the opportunities for advertisers to reach new […]

March 29, 2023

Influencer marketing continues to be a growing trend in the marketing industry, with a recent survey revealing that 64% of marketers plan to increase their influencer marketing budgets over the next six months. This trend stands out as most businesses […]

March 16, 2023

Native advertising is a form of paid advertising where the ad content seamlessly blends with the look, feel, and function of the platform on which it appears. The primary goal of native advertising is to provide relevant and valuable content […]

March 16, 2023

With the rise of ChatGPT and other AI writing tools, we won’t need writers or marketers. That’s what some people are saying, and they’re dead wrong. AI writing has made waves in the content marketing world. It holds a lot […]

March 13, 2023

An old rule for salespeople is to stay in front of their target audiences. Today, that means being visible on and available through popular social media channels. After all, Pew Research suggests that around seven out of every ten consumers […]

March 13, 2023

Beacon marketing is a proximity marketing strategy that uses Bluetooth Low Energy (BLE) beacons to send targeted messages and promotions to nearby mobile devices. The goal of beacon marketing is to provide a personalized and contextualized experience to customers, increase […]

March 10, 2023

After TikTok’s success, short videos have dominated social media platforms. Many apps play videos automatically as users scroll through their feeds. They can turn off the autoplay function, but attractive thumbnails still grab their attention and make them watch for […]

March 8, 2023

What’s the last ad you remember? Most people would be hard-pressed to answer that question. Genero, a creative and content production platform, is working with creative testing startup Memorable AI to figure out what makes some ads stickier than others. […]

March 6, 2023

Text and WhatsApp messaging may seem like an outdated mode of marketing. However, almost a fifth of respondents list SMS as their preferred brand communication channel and 16% would ideally like to receive these messages from brands up to three […]

March 6, 2023

Ask most industry experts about the advantage of advertising on streaming platforms, and chances are they will tell you “better targeting.” It’s true that streaming TV offers much better targeting than traditional linear. The only problem is that most major […]

February 23, 2023

Influencer marketing sounds magical. You ask people to talk about your brand and its products with their digital audiences. When they do, your profits increase. But influencer marketing on social media is more complex, and like any content marketing, its […]

February 14, 2023

Google’s Display & Video 360 platform has introduced new features to help advertisers plan, buy and measure connected TV (CTV) campaigns. With more advertisers prioritizing CTV campaigns, the new features include a TV functionality to evaluate streaming publishers’ unique and […]

February 13, 2023

Contextual advertising isn’t the privacy-safe panacea everyone thinks it is. As user-level IDs diminish on the web and in apps, publishers and ad tech companies are fighting over what “contextual advertising” even means and who has the right to serve […]

February 10, 2023

A big part of my job is educating search marketers on the potential to drive growth with affiliate marketing. I come up against frequent misconceptions you may carry yourself: Affiliate cannibalizes attribution. Affiliate steals clicks from brand properties and drives […]