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Category: Content Marketing


Content Marketing, Marketing Technologies

3 Resources for Creating More Courageous Content

August 2, 2018

Via: Copyblogger

Sometimes, we’re fearless with our writing and content. We know what we want to say, and we pour it onto the page with passion and courage. Other times … not so much. Nerves or a lack of confidence can keep […]


Content Marketing, Marketing Technologies

CMWorld Interview: How Tamsen Webster Drives Irresistible Change in Marketing

August 1, 2018

Via: Online Marketing Blog

Few things are more inspiring than the before-and-after weight loss photo: two drastically different figures juxtaposed against one another, usually connected by an impossibly short span of time. It’s not just the physical transformation that is striking in these portrayals. […]


Content Marketing, Marketing Technologies

The 7 Fundamentals of a Great Content Marketing Program

July 31, 2018

Via: Convince and Convert

A great content marketing program can no longer be maintained with good writing alone. Content shock has created a glut of content that is outpacing demand. Content marketers have to work harder than ever to keep an edge over the […]


Big Data, Content Marketing, Customer Data, Marketing Technologies

When Big Data Meets Great Storytelling: athenahealth’s Content Evolution

July 30, 2018

Via: The Content Strategist

In content marketing, anniversaries are precious. Initiatives can be short-lived, subject to the predations of budget czars and the shifting sands of strategy. I don’t want to jinx anything, but I’ve had the pleasure of leading an exciting content initiative […]


Content Marketing, Marketing Technologies

How to Hook Your Ideal Prospect with Content that Connects

July 17, 2018

Via: Copyblogger

When it comes down to it, “content” is simply information. And in an age of information (and opinion) overload, your content can contain incredibly valuable information and still be easily ignored. This is the opposite of the “clickbait” problem. In […]


Content Marketing, Marketing Technologies

What Does ‘Quality’ Really Mean in Content Marketing?

July 16, 2018

Via: Online Marketing Blog

Have you heard the good news about quality content? It’s the latest innovation that’s sweeping the nation. It’s going to revolutionize your content marketing efforts. If your current strategy is to crank out crappy content, then quality content is going […]


Content Marketing, Marketing Technologies

Self-Improvement Through Content Marketing

July 3, 2018

Via: Target Marketing

No, you haven’t accidentally wandered into the self-help section of the bookstore, though the different perspective that those books so often peddle may be helpful. Whether your goal is to establish yourself as a thought leader or simply to attract […]


Content Marketing, Marketing Channels, Marketing Technologies, Traditional Marketing

Transcript of A Guide to Content Strategy and Brand Storytelling

June 27, 2018

Via: Duct Tape Marketing

John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. This is John Jansen. My guest today is Kyle Gray. He is the founder of The Story Engine. That’s thestoryengine.co. He’s also the author of the […]


Content Marketing, Marketing Technologies

Creating Content Connections: 10 Lessons in Resonance from Content Marketing Pros

June 20, 2018

Via: Online Marketing Blog

It’s hard to contain the excited, “uh huh” head nodding when you read, watch, or listen to a piece of content that really hits home … strikes the right chord … illuminates something deep inside your soul. And for us […]


Content Marketing, Marketing Technologies

If Content Is a Performance, Is It Ever Authentic?

June 18, 2018

Via: Copyblogger

Producing more effective content that helps you build an audience of interested prospects is a common theme in my articles. In the past few months, I’ve written about ways to show how likable you are and how to make your […]