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Category: Content Marketing


Content Marketing, Marketing Technologies

Content Marketing Spend Still Growing

August 29, 2017

Via: Target Marketing

Content marketing is gaining more and more of brand budgets, with 80 percent of marketers investing in it in 2016 — 52 percent of whom were increasing their spend, according to Target Marketing’s recently released study, “Marketing Mix Trends 2010-2016.” […]


Content Marketing, Marketing Technologies

5 Reasons No One Cares About Content Marketing

August 28, 2017

Via: Convince and Convert

If you’re like many content marketers, when you tell your mom your job title, she reacts with a perplexed smile and something like, “Oh, so what do you do?” An explanation fit for a layperson only yields a brief, labored […]


Content Marketing, Marketing Technologies

33 Ways to Discover Ideas for Your Content Marketing

July 7, 2017

Via: Social Media Today

You’ll find a ton of blog posts and resources intended to help give you content marketing ideas, and most of them present various angles marketers are using now… how-to’s, lists, comparisons, newsjackers, customer stories, etc. I’ve written plenty of content […]


Content Marketing, Marketing Technologies

7 Important Content Writing Tips for Better SEO

June 15, 2017

Via: Convince and Convert

SEO copywriting was certainly a legitimate service in the days when keyword stuffing and density were factors to consider in making webpages more visible in organic search. Nevertheless, great content remained the core of successful digital marketing campaigns over the years. You […]


Content Marketing, Marketing Technologies

Why Visibility Is Key for Content Marketing Success

June 2, 2017

Via: The Content Strategist

It’s 12 p.m., do you know what your content team is doing? If you’re a senior manager, it can be difficult—okay, impossible—to know what your team is up to on a day-to-day basis. Is Jim actually “just finishing up” that […]


Content Marketing, Marketing Technologies

The Enduring Power of Content in Marketing

May 31, 2017

Via: Duct Tape Marketing

I know, I know, if somebody writes one more thing about content you’re going to lose it, but hear me out, I actually think I can make you change your mind about content. Inbound marketing is a powerful approach that businesses […]


Content Marketing, Marketing Technologies

How to Make Sure Your Content Gets Seen

May 25, 2017

Via: Convince and Convert

This may be the best content marketing integration I’ve experienced. And that’s an increasingly important topic, as content marketers fret about how to get eyeballs and ear holes to their creations. Should they use social? Search? Ads? Influencers? All have […]


Content Marketing, Marketing Technologies

How to Inspire Your B2B Audience with Killer Content Marketing

May 25, 2017

Via: Online Marketing Blog

B2B content marketers: It’s time to get over our inferiority complex. Yes, the B2C folks are over there marketing cool stuff like basketball shoes and energy drinks, while we’re stuck with cloud software solutions and medical imaging machinery. Yes, we’re […]


Content Marketing, Marketing Technologies

3 Hard Content Marketing Truths

May 18, 2017

Via: The Content Strategist

This week, I’m on a pilgrimage in the desert. No, not the one my Jewish nana really wants me to take; it’s the one my CMO (very easily) talked me into—the SiriusDecisions Summit in Las Vegas, which secretly has the […]


Content Marketing, Marketing Technologies

7 Social Media Automation Tools to Help Maximize Your Content Efforts

May 17, 2017

Via: Social Media Today

As a social media manager, boosting key social media performance metrics such as likes, shares, mentions, and re-tweets is good, but in order to achieve optimum social media success, you also need to tap into the power of your influencers and existing […]