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Category: Content Marketing


Content Marketing, Marketing Technologies

More Than Words: Visual Content Marketing Beyond Copy

June 4, 2018

Via: Target Marketing

Content marketing is about conveying ideas. Many of us rely almost exclusively on the written word to do the conveying for us even though, for most audiences, a picture really is worth a thousand words. So let’s look at some […]


Big Data, Content Marketing, Customer Data, Marketing Technologies

Building a Better Brand Through Data-Driven Social Visuals

May 31, 2018

Via: Adweek

Did you know that immunization could help prevent 36 million deaths and also stop 24 million people from slipping into extreme poverty? Powerful statistics can help provide the necessary context to inspire action and change. These particular stats were shared […]


Content Marketing, Marketing Technologies

How to Inform Your Content Strategy Using SEO Insights

May 30, 2018

Via: Online Marketing Blog

Marketers know that quality content and smart SEO are essential for driving toward their marketing goals, but that doesn’t mean success is easy to come by. With 53% of B2B marketers reporting their content marketing is only moderately successful, and […]


Content Marketing, Marketing Channels, Marketing Technologies, Social Media Marketing

How Influencer Marketing Is Fueled by an Age-Old Social Theory

May 29, 2018

Via: Adweek

One of the biggest misconceptions about influencer marketing is that it’s all about product placement. Most people think they should pick an influencer solely based on their stream of beautiful curated content and their number of followers. And much like […]


Content Marketing, Marketing Technologies, Mobile Marketing

Enter the Age of IoT-Enabled Intelligent Content Marketing

May 22, 2018

Via: Target Marketing

Content and media have long been the driving forces behind advertising, marketing, and brand reputation. Today, with the evolution of mobility and the Internet of Things (IoT), businesses can now deliver strategic content to customers with unprecedented levels of efficiency, […]


Content Marketing, Marketing Technologies

How to Create Evergreen Content and Make It a Productive Marketing Tool

May 21, 2018

Via: Target Marketing

Wouldn’t it be great if you could create content once and have it serve your marketing needs for years to come? Well, now you can! Actually, you always could, and my jokey late-night-information come-on notwithstanding, getting the most out of […]


Content Marketing, Marketing Technologies

A Tasty, Strategic Addition to the Content Marketing Table: ‘Repurposed Content Cobbler’

May 16, 2018

Via: Online Marketing Blog

If you didn’t know, tomorrow, May 17, is home to a very special holiday: National Cherry Cobbler Day. I know, I know—every day seems to be home to some strange, random, or innocuous holiday these days, but this one has […]


Content Marketing, Marketing Technologies

Marketing Copywriting: Does ‘Anal Retentive’ Have a Hyphen?

May 14, 2018

Via: Target Marketing

There are many stellar copywriters out there. And there are equally great editors. But can we please have a marketing copywriting style guide? You see, there appear to be (too) many discussions around the all-important matter of how many spaces […]


Content Marketing, Marketing Technologies

5 Reasons Why B2B Content Marketing Works & 5 Reasons It Doesn’t

May 9, 2018

Via: Online Marketing Blog

It’s no secret that content marketing is a widely adopted tactic. In fact, over 90% of B2B Marketers say they’re using it to reach their larger business goals, according to the Content Marketing Institute’s 2018 B2B Content Marketing Report. However, […]


Content Marketing, Marketing Channels, Marketing Technologies, Social Media Marketing

How Top Social Brands Are Handling Organic Content on Facebook

May 8, 2018

Via: Adweek

Brands on Facebook face tough decisions when it comes to their organic posting strategies. How much effort should they put into a platform where reach continues to plummet toward extinction? But on the other hand, can they really afford to […]