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Category: Content Marketing


Content Marketing, Marketing Technologies

The Enduring Power of Content in Marketing

May 31, 2017

Via: Duct Tape Marketing

I know, I know, if somebody writes one more thing about content you’re going to lose it, but hear me out, I actually think I can make you change your mind about content. Inbound marketing is a powerful approach that businesses […]


Content Marketing, Marketing Technologies

How to Make Sure Your Content Gets Seen

May 25, 2017

Via: Convince and Convert

This may be the best content marketing integration I’ve experienced. And that’s an increasingly important topic, as content marketers fret about how to get eyeballs and ear holes to their creations. Should they use social? Search? Ads? Influencers? All have […]


Content Marketing, Marketing Technologies

How to Inspire Your B2B Audience with Killer Content Marketing

May 25, 2017

Via: Online Marketing Blog

B2B content marketers: It’s time to get over our inferiority complex. Yes, the B2C folks are over there marketing cool stuff like basketball shoes and energy drinks, while we’re stuck with cloud software solutions and medical imaging machinery. Yes, we’re […]


Content Marketing, Marketing Technologies

3 Hard Content Marketing Truths

May 18, 2017

Via: The Content Strategist

This week, I’m on a pilgrimage in the desert. No, not the one my Jewish nana really wants me to take; it’s the one my CMO (very easily) talked me into—the SiriusDecisions Summit in Las Vegas, which secretly has the […]


Content Marketing, Marketing Technologies

7 Social Media Automation Tools to Help Maximize Your Content Efforts

May 17, 2017

Via: Social Media Today

As a social media manager, boosting key social media performance metrics such as likes, shares, mentions, and re-tweets is good, but in order to achieve optimum social media success, you also need to tap into the power of your influencers and existing […]


Content Marketing, Marketing Technologies

The Secret to Powerful Visual Content

May 9, 2017

Via: Convince and Convert

Do you remember the last time you felt the warm grip of a good book that makes you want to read on, page after page? How great writers craft their masterpieces with seemingly simple words—or even using a few uncommon […]


Content Marketing, Marketing Technologies

16 Content Curation Tools Which Can Streamline Your Efforts

May 2, 2017

Via: Social Media Today

The vast majority of marketers, agencies and social media managers still manage their social media efforts with spreadsheets and bookmarks. Instead of starting from scratch each morning – technology can help you curate content faster than ever before. Relying on […]


Content Marketing, Marketing Technologies

The Future of Content and Marketing

May 2, 2017

Via: Target Marketing

The future of content will be to remain/become free for consumers and, if I’m following her thinking correctly, that content will be presented with limited commercial interruption. Good news for everyone who hates commercials, but I’m not sure I agree. […]


Content Marketing, Marketing Technologies

How to Use Social Media Data to Focus Your Guest Blogging Efforts

May 1, 2017

Via: Social Media Today

One of the best ways to utilize content marketing is via guest-posting – rather than having to rely on only building your own audience and presence, you can utilize the reach of existing publications to boost awareness and amplify your messaging. […]


Content Marketing, Marketing Technologies

4 Common Mistakes to Avoid When Creating Personas

April 27, 2017

Via: Social Media Today

There’s a rumor that at Amazon, CEO Jeff Bezos has an empty chair at meetings to stand in for the customer – because decisions should be made with the customer at front of mind. Creating personas is a similar act, […]