Category: Content Marketing

Content Marketing, Marketing Technologies

6 Top Marketing Challenges Solved by Influencer Content

April 16, 2018

Via: Marketing Blog

Whether you’re a new Marketing leader at a company in need of establishing wins quickly or part of a growing organization with ambitious revenue goals, the challenges within marketing today are greater than ever. To help make sense out of […]

Content Marketing, Marketing Technologies

3 Content Marketing Myths and Their Reality-Based Solutions

April 12, 2018

Via: Copyblogger

We all know that creating content can be hard work. One of our goals at Copyblogger is to help you make sure you’re putting your work into the right things, so you get results and not just a fistful of […]

Content Marketing, Marketing Technologies

How to Stop Wishing You Had More Time to Write

April 10, 2018

Via: Target Marketing

That thought has probably crossed your mind more than once. I know it’s crossed mine. I find myself lost in daydreams about how amazing my motorcycle blog could be — if only I had more time. When writerly productivity is […]

Content Marketing, Marketing Technologies

Make Your B2B Content Marketing Better

April 9, 2018

Via: Target Marketing

If you’ve been underwhelmed by the results of your B2B content marketing, it’s time to re-evaluate your efforts. There may be relatively simple solutions that will improve your results dramatically. Is Your B2B Content Marketing Spread Too Thin? insight into […]

Content Marketing, Marketing Technologies

3 Reasons B2B Marketers Need Optimized & Influencer Activated Content

March 28, 2018

Via: Online Marketing Blog

We’ve all read the headlines about the death of organic social media and BuzzSumo’s recent report on the huge drop in social sharing reinforces the news that the free for all days of social media are coming to a close. […]

Content Marketing, Marketing Technologies

Boston Write Now: Content Marketing Insight from Pros

March 7, 2018

Via: Aberdeen Essentials

BOSTON – On February 22, a panel of marketing and content professionals spoke to marketers and copywriters about strategies, common experiences, and crushing the challenges that can make creative professionals feel as isolated as they feel overwhelmed. At Boston Content’s […]

Content Marketing, Marketing Technologies

How to Fix a Broken Content Strategy

March 6, 2018

Via: Duct Tape Marketing

Many businesses out there spend the last few months of the year planning their content strategy for the year ahead. They have color-coded spreadsheets completed, goals in the place, and the optimism that the next 12 months are going to be the […]

Content Marketing, Marketing Technologies

Building an Audience-Focused Content Strategy

February 28, 2018

Via: Target Marketing

Generating content that is relevant to your audience is easy; delivering unique content that actually serves its needs is significantly more difficult. That requires a content strategy. These days, it’s not enough to produce loads of content based on keyword […]

Content Marketing, Marketing Technologies

Content Marketing: Better Metrics Mean Better Measurement

February 27, 2018

Via: Target Marketing

It isn’t always easy to measure the impact of your content marketing or attribute sales, leads or lead quality accurately. One way to improve the quality of your measurement is to improve the quality of your metrics. Analytics data is […]

Content Marketing, Marketing Technologies

9 B2B Content Marketing Musts for 2018

February 22, 2018

Via: Convince and Convert

B2B content marketing is almost universally embraced. 87 percent of all business-to-business organizations are using content, according to an eMarketer survey of firms with 100 employees or more. So the question about B2B content marketing isn’t WHETHER it’s a viable […]