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Category: Content Marketing


Content Marketing, Marketing Technologies

How to Crush Your Digital Content Experiences

October 19, 2017

Via: Chief Marketer

Content marketers around the world know that technology is changing faster than many businesses can handle and that the pace of change is increasing. This evolution is characterized by four major trends: 1. Content explosion 2. Omnichannel proliferation = content […]


Content Marketing, Marketing Technologies

What’s Better for B2B Marketers, Ebooks or White Papers?

October 19, 2017

Via: Convince and Convert

Content marketers rely on high-quality content to generate leads. In fact, last year 85 percent of B2B marketers said lead generation was their most important content marketing goal, according to the Content Marketing Institute. But it’s not enough to just slap […]


Content Marketing, Marketing Technologies

Make Your LinkedIn Company Page Stand Out with Visuals

September 18, 2017

Via: Social Media Today

Visual content is an important element of any digital marketing process. Indeed, according to this new infographic from LinkedIn: “When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image […]


Content Marketing, Marketing Technologies

What to Post on Each Social Media Platform: The Complete Guide to Optimizing Your Social Content

September 7, 2017

Via: BufferSocial

Not all content needs to be shared everywhere. And not all content is suitable for every social media platforms. It’s all right to post entirely different things on different platforms. In fact, it might even help you to boost your […]


Content Marketing, Marketing Technologies

Why Earned Media is Vital for Content Marketing Success

September 6, 2017

Via: Social Media Today

“Your reputation precedes you.” This phrase is becoming increasingly common in a world where consumers dig deep into brands before they commit to buying anything. First impressions count, especially when you’re fighting against a sea of competitors all struggling for […]


Content Marketing, Marketing Technologies

The Best Content Marketing of May: Brands, Take Note

September 5, 2017

Via: The Content Strategist

The brand magazine has played a really interesting role in the content marketing boom we’ve seen over the last half decade. As people continue to declare print dead, brands are still lining up to produce expensive glossy magazines. Why? Because […]


Content Marketing, Marketing Technologies

Why Marketers Abandon Their Content Strategies Too Soon

September 1, 2017

Via: The Content Strategist

Former heavyweight champion Mike Tyson once said, “Everybody has a plan until they get punched in the mouth.” The line gets at something most people can appreciate, regardless of whether they’ve been in the ring. As the SVP of enterprise […]


Content Marketing, Marketing Technologies

Why Attribution Matters in Content Marketing

August 31, 2017

Via: Target Marketing

Why does attribution matter in content marketing? Money, that’s why. More pointedly, attribution matters because the denizens of the C-suite don’t care about clicks, likes, follows or friends. They care about business outcomes, and you need to be able to […]


Content Marketing, Marketing Technologies

10 Easy Ways to Measure the Effectiveness of Your Content

August 30, 2017

Via: Social Media Today

Please raise your hand if you’re doing content marketing. Wow, that’s basically everyone here. Awesome. Now, please keep your hand up if you’re measuring the effectiveness of your content marketing. Uh-oh, why did so many hands go down? Actually, I […]


Content Marketing, Marketing Technologies

3 Ways to Utilize User-Generated Content to Amp Up Your Digital Marketing Strategy

August 30, 2017

Via: Social Media Today

So, your local search marketing is all in order. Your ranking is improving, and citation building is an integral part of your strategy. That’s great, but to build a competitive strategy, your business needs a little something extra. Enter user-generated content (content […]