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Category: Content Marketing


Content Marketing, Marketing Technologies

Using Content to Bridge the Sales-Marketing Divide

January 15, 2018

Via: Target Marketing

Too often in content marketing circles — and marketing circles in general — we see a separation between the work marketers do and what their counterparts in the sales department do. That’s not healthy. Combating that issue can be a […]


Content Marketing, Marketing Technologies

4 Top Trends in Customer Centricity to Drive Digital Marketing Success in 2018

January 15, 2018

Via: Online Marketing Blog

Ask any digital marketer if they’ve been able to set their strategy on autopilot over the past decade, and I bet you’ll get a laugh or two—as well as an emphatic “No.” If we’ve learned anything it’s that the digital […]


Content Marketing, Marketing Technologies

How to Create Local Content for Local SEO

January 10, 2018

Via: Duct Tape Marketing

Pre-internet days, it didn’t take a lot for local businesses to notify a prospect that they are located in the same city. Handing them a flyer with business details and an address was pretty much a giveaway as to where […]


Content Marketing, Marketing Technologies

Individualization Is the New Personalization — AI Meets Content Marketing in 2018

January 8, 2018

Via: Target Marketing

How we navigate the universe is decidedly omnichannel, so one digital platform or touchpoint does not bear more influence on customer purchases than another. Instead, how and why consumers engage and take action is tightly tied to their interests as […]


Content Marketing, Marketing Technologies

Creating B2B Content That Connects

January 2, 2018

Via: Chief Marketer

When creating copy, do you write what you want to say—or what your audience actually wants to hear? “Having the right words is critical, because in marketing as in scrabble, some words are worth more than others,” says Nancy Harhut, […]


Content Marketing, Marketing Technologies

How to Crush Your Digital Content Experiences

December 29, 2017

Via: Chief Marketer

Content marketers around the world know that technology is changing faster than many businesses can handle and that the pace of change is increasing. This evolution is characterized by four major trends: 1. Content explosion 2. Omnichannel proliferation = content […]


Content Marketing, Marketing Technologies

What’s Better for B2B Marketers, Ebooks or White Papers?

December 11, 2017

Via: Convince and Convert

Content marketers rely on high-quality content to generate leads. In fact, last year 85 percent of B2B marketers said lead generation was their most important content marketing goal, according to the Content Marketing Institute. But it’s not enough to just slap […]


Content Marketing, Marketing Technologies

When Should You Gate Your Content? 3 Questions to Help You Decide

December 5, 2017

Via: Aberdeen Essentials

Gating content like white papers and e-books behind forms and pop-ups is now so popular and widespread that it’s difficult to find a modern website that doesn’t do it. Though perhaps obnoxious, it’s perfectly understandable given that lead generation has […]


Content Marketing, Marketing Technologies

Make Your LinkedIn Company Page Stand Out with Visuals

September 18, 2017

Via: Social Media Today

Visual content is an important element of any digital marketing process. Indeed, according to this new infographic from LinkedIn: “When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image […]


Content Marketing, Marketing Technologies

What to Post on Each Social Media Platform: The Complete Guide to Optimizing Your Social Content

September 7, 2017

Via: BufferSocial

Not all content needs to be shared everywhere. And not all content is suitable for every social media platforms. It’s all right to post entirely different things on different platforms. In fact, it might even help you to boost your […]