Top

Category: Content Marketing


Content Marketing, Marketing Technologies

How to Market a Seemingly Boring Industry in a Unique Way That Results in Page Views

September 17, 2018

Via: Adweek

If you have even a passing interest in marketing, you have probably heard the phrase “content is king.” If you’re a marketer, those three words have probably been drummed into your brain so hard that they haunt your dreams! Like […]


Content Marketing, Marketing Technologies

12 Tips for Launching and Advancing Your Copywriting Career

September 7, 2018

Via: Target Marketing

Whether you’re dreaming of becoming a copywriter, already at your first writing job, or getting your second wind as a writer, here are a 12 time-tested tips from someone who has enjoyed a 30-plus-year copywriting career, writing for print to […]


Content Marketing, Marketing Technologies

How B2B Marketers Can Stand Out with Original Content

September 6, 2018

Via: Chief Marketer

Plenty of B2B marketers talk about the importance of delivering a personalized B2C-like experience, to drive brand awareness and sales. But few are actually delivering on this promise. In fact, B2C companies customer experience ratings tend to be below the […]


Content Marketing, Marketing Technologies

50 Content Promotion Tactics to Help Your Great Content Get Amazing Exposure

August 27, 2018

Via: Online Marketing Blog

Just about every marketer experiences the dichotomy of creation / promotion with an increasing focus on making the best content possible. But then what? Many time-strapped marketers are resolved to hit publish, schedule some social shares on brand profiles and […]


Content Marketing, Marketing Technologies

How to Optimize Your Website’s Marketing Performance

August 27, 2018

Via: Target Marketing

SEO is often thought of in much narrower terms that it should be. It isn’t just keywords and other “mechanical” aspects you should be paying attention to as you seek to maximize your website’s marketing performance. Here are some additional […]


Content Marketing, Email Marketing

Sunshine on a Cloudy Day — Addressing the Unexpected in Content Marketing

August 13, 2018

Via: Target Marketing

You expect a zig but your prospects zag. Let’s look at how to prepare for outliers and other unexpected opportunities in your content marketing. As I write this, I’m at the beach. More accurately, I’m in a house near the […]


Content Marketing, Marketing Technologies

Measuring Content Marketing ROI: What Is Your Content Worth?

August 10, 2018

Via: Target Marketing

What’s more important to a content marketer than success? Replicating success! Whether you distribute dozens or thousands of content assets, measuring content marketing ROI and how they stack up against one another identifies what’s worth doing again. But how will […]


Content Marketing, Marketing Technologies

The 10-Step Content Marketing Checklist

August 8, 2018

Via: Copyblogger

In the last few years, content marketing has become the marketing approach that all the cool kids are supposed to be doing. Coca-Cola is doing it, IKEA is doing it, Copyblogger has been doing and talking about it for more […]


Content Marketing, Marketing Technologies

What You Need to Know About B2B Video in 2018

August 7, 2018

Via: Convince and Convert

You know that video is an essential part of your overall content marketing strategy. Vidyard’s 2018 Video In Business Benchmark Report takes an in-depth look at how the corporate sector uses video in sales and marketing. The research represents more […]


Content Marketing, Marketing Technologies

5 Tips to Liven Up Your Written Marketing Content

August 6, 2018

Via: Online Marketing Blog

I’m not a designer. I’m not artsy. I didn’t even stay at a Holiday Inn Express last night. I’m a writer to the core. But, as much I love words, I recognize that they don’t jump off the screen and […]