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Category: Content Marketing


Content Marketing, Marketing Technologies, Mobile Marketing

Enter the Age of IoT-Enabled Intelligent Content Marketing

May 22, 2018

Via: Target Marketing

Content and media have long been the driving forces behind advertising, marketing, and brand reputation. Today, with the evolution of mobility and the Internet of Things (IoT), businesses can now deliver strategic content to customers with unprecedented levels of efficiency, […]


Content Marketing, Marketing Technologies

How to Create Evergreen Content and Make It a Productive Marketing Tool

May 21, 2018

Via: Target Marketing

Wouldn’t it be great if you could create content once and have it serve your marketing needs for years to come? Well, now you can! Actually, you always could, and my jokey late-night-information come-on notwithstanding, getting the most out of […]


Content Marketing, Marketing Technologies

A Tasty, Strategic Addition to the Content Marketing Table: ‘Repurposed Content Cobbler’

May 16, 2018

Via: Online Marketing Blog

If you didn’t know, tomorrow, May 17, is home to a very special holiday: National Cherry Cobbler Day. I know, I know—every day seems to be home to some strange, random, or innocuous holiday these days, but this one has […]


Content Marketing, Marketing Technologies

Marketing Copywriting: Does ‘Anal Retentive’ Have a Hyphen?

May 14, 2018

Via: Target Marketing

There are many stellar copywriters out there. And there are equally great editors. But can we please have a marketing copywriting style guide? You see, there appear to be (too) many discussions around the all-important matter of how many spaces […]


Content Marketing, Marketing Technologies

5 Reasons Why B2B Content Marketing Works & 5 Reasons It Doesn’t

May 9, 2018

Via: Online Marketing Blog

It’s no secret that content marketing is a widely adopted tactic. In fact, over 90% of B2B Marketers say they’re using it to reach their larger business goals, according to the Content Marketing Institute’s 2018 B2B Content Marketing Report. However, […]


Content Marketing, Marketing Channels, Marketing Technologies, Social Media Marketing

How Top Social Brands Are Handling Organic Content on Facebook

May 8, 2018

Via: Adweek

Brands on Facebook face tough decisions when it comes to their organic posting strategies. How much effort should they put into a platform where reach continues to plummet toward extinction? But on the other hand, can they really afford to […]


Content Marketing, Marketing Technologies

32 B2B Content Marketing Case Studies for 2018

May 7, 2018

Via: Online Marketing Blog

One of the great honors of working in the marketing agency world is seeing your work recognized. For me, an even greater honor is seeing the work of our clients and my team recognized and that’s exactly what happened at […]


Content Marketing, Marketing Technologies

Redesigning Your Website? Make Sure SEO & Content Have a Seat at Website Migration Table

May 2, 2018

Via: Online Marketing Blog

Digital marketers know their company’s website is more than a digital storefront. It’s a marketplace that must deliver a quality, engaging experience for prospects and customers once they arrive. So, it’s no surprise that the average company invests in a […]


Content Marketing, Marketing Technologies

How to position your brand as a knowledge centre through content

May 1, 2018

Via: Econsultancy blog

Have you considered how, through content marketing, your brand could be transformed to become a leading informational expert? Positioning your brand by building its authority through the right channels and at the same time educating and providing support and advice? […]


Content Marketing, Marketing Technologies

Seven examples of hotel content marketing campaigns

April 30, 2018

Via: Econsultancy blog

When it comes to planning a holiday – it’s no longer enough to flick through a brochure or browse a hotel website. Now, with so many people heading online to search and discover travel inspiration (long before they even think […]