Category: Traditional Marketing

February 26, 2018

Local SEO is Google’s gift to small businesses, yet many are ignoring it. Some marketers who’ve been doing SEO for years are too entrenched to see the benefits of shifting their strategies; others might be stuck in the past, thinking […]

February 22, 2018

Ensuring your marketing campaigns include purpose and meaning has become even more important to create meaningful relationships with consumers and shoppers to build trust and loyalty. Meaningful marketing is the new norm and the key stakeholders—the brand, the shopper and the […]

February 13, 2018

Influencers, they’re just like us—or at least that’s the message they’re trying to convey to the average person who lacks thousands or even hundreds of followers. But influencer marketing remains elusive to brands who still haven’t definitively determined whether working […]

January 19, 2018

Want more success in B2B marketing? Start thinking like a B2C marketer. Far too often, B2B marketers mistake customers for a business. To influence customers’ purchase decisions, B2B marketers don’t typically imbue any of the personal and emotional qualities that […]

January 11, 2018

As the New Year kicks off, influencer marketing remains a hot topic with no shortage of 2018 top trends articles on the subject. While recovering from holiday festivities, we took time to review many of these articles to serve up […]

January 5, 2018

All year, this industry has felt like a roller coaster clicking to the top of very high hill, about to plunge down into unknown loops and curves at freefall speed. I see technology cycles turning, and with them change is […]

December 28, 2017

Google, Amazon and Facebook have changed buyer expectations across the globe—not just in the B2C world, but in the B2B world as well. Nowadays, when a buyer interacts with a company, they expect that company to know something about them […]

December 28, 2017

It’s hard to believe there’s anything to look forward to in 2018, but as the ecommerce wars heat up, there’s at least plenty to pay attention to. 2017 asserted the dominance of ecommerce: Amazon bought Whole Foods for $13.7 billion; […]

December 22, 2017

Well marketers, 2017 is drawing to a close, and because most people take the end of the year to reflect upon the previous months, the Target Marketing editorial team decided to do the same thing. But in a cheekier way. […]

December 19, 2017

With all the modern digital marketing techniques and channels (also known as active marketing), some have rushed into declaring traditional marketing obsolete, or at least some of its sub-domains. Print advertising, to be more precise. However, while the obsolescence of […]