Category: Traditional Marketing

December 19, 2017

With all the modern digital marketing techniques and channels (also known as active marketing), some have rushed into declaring traditional marketing obsolete, or at least some of its sub-domains. Print advertising, to be more precise. However, while the obsolescence of […]

September 24, 2017

When engaging into a digital marketing campaign for the client, any marketer starts by building the best strategy from the existing premises. There are cases where one of the premises might be that the brand itself is what the industry […]

September 6, 2017

It’s hard to get marketing results if you don’t have a digital marketing budget. Here are three ways to position your marketing team to get the budget you need. 1. Data Matters First and foremost, you have to track your […]

September 5, 2017

There is a lot of noise out there about storytelling in marketing; all kinds of advice, articles, blog posts, as well as a lot of hype. However, there is not a lot of clarity, communications expert Rob Biesenbach said. Biesenback […]

August 30, 2017

Want to tell better B2B stories? Put your customer at the center of the tale. At the ANA’s Masters of B2B Marketing Conference today, Mike O’Toole, president and partner, PJA Advertising + Marketing, noted that according to Deloitte research, when […]

June 13, 2017

No matter what sector you’re in, marketing can make or break your business. That’s why brands spend so much time and effort on developing an effective a marketing plan – but if you think the success of your marketing depends only on smart planning […]

June 7, 2017

SMS marketing apparently overcame its rough times – with online sources proclaiming it “no longer the ugly duckling” of marketing and meticulously reconsidering its value and the related campaign strategies. However, in order for your marketing campaigns to fully benefit […]

May 22, 2017

Just the other day I was chatting with a small business owner over coffee (something I do a lot.) One of the questions I like to pose when I have these chats is – “What’s your biggest marketing concern right […]

May 15, 2017

Organizing the right customer data, buying the right materials, designing letters, printing out mailings, stuffing envelopes, and paying for postage … all of this seems like a lot of trouble for a company to go through. So why is costly […]

May 3, 2017

I’ve written about marketing for small business for years and spend enough time with business owners that some might consider me an expert on the topic. In order to ensure I stay on top of trends and provide you with […]