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Category: Traditional Marketing


Marketing Channels, Traditional Marketing

How to Unleash the Power of Storytelling in Marketing

August 17, 2017

Via: Chief Marketer

There is a lot of noise out there about storytelling in marketing; all kinds of advice, articles, blog posts, as well as a lot of hype. However, there is not a lot of clarity, communications expert Rob Biesenbach said. Biesenback […]


Marketing Channels, Traditional Marketing

Customers Should Be the Focus of Your B2B Story

August 14, 2017

Via: Chief Marketer

Want to tell better B2B stories? Put your customer at the center of the tale. At the ANA’s Masters of B2B Marketing Conference today, Mike O’Toole, president and partner, PJA Advertising + Marketing, noted that according to Deloitte research, when […]


Marketing Channels, Traditional Marketing

5 Marketing Mistakes You Should Avoid In Your Small Business

June 13, 2017

Via: Social Media Today

No matter what sector you’re in, marketing can make or break your business. That’s why brands spend so much time and effort on developing an effective a marketing plan – but if you think the success of your marketing depends only on smart planning […]


Marketing Channels, Traditional Marketing

What if Your Marketing Isn’t Working Like it Should?

May 22, 2017

Via: Duct Tape Marketing

Just the other day I was chatting with a small business owner over coffee (something I do a lot.) One of the questions I like to pose when I have these chats is – “What’s your biggest marketing concern right […]


Marketing Channels, Traditional Marketing

4 Reasons Ad Mail Is Still Winning in the Age of the Internet

May 15, 2017

Via: Target Marketing

Organizing the right customer data, buying the right materials, designing letters, printing out mailings, stuffing envelopes, and paying for postage … all of this seems like a lot of trouble for a company to go through. So why is costly […]


Marketing Channels, Traditional Marketing

The Biggest Marketing Challenges for Small Businesses

May 3, 2017

Via: Duct Tape Marketing

I’ve written about marketing for small business for years and spend enough time with business owners that some might consider me an expert on the topic. In order to ensure I stay on top of trends and provide you with […]


Marketing Channels, Traditional Marketing

3 Key Strategies to Analyze Your Brand

May 1, 2017

Via: Chief Marketer

Your brand is how people recognize your company, identify with your mission, and view your product offerings. While it’s important to evaluate your brand (and perhaps make revisions), a complete rebrand may not always be the best option. Sometimes rebranding […]


Marketing Channels, Traditional Marketing

The Elements of Great Direct Marketing

April 26, 2017

Via: Target Marketing

There was a time when the term “direct marketing” pretty much only meant direct mail, because that was the only addressable channel out there. Then, of course, came direct space ads, radio and TV, telemarketing, and finally, the Internet. Throughout […]


Marketing Channels, Traditional Marketing

5 Outbound Mistakes Telemarketers Make With Clients

March 23, 2017

Via: Target Marketing

These days, most consumers get annoyed by any marketing calls from anyone at any point in the day, unless and until the marketers something good to offer in less than 10 seconds. From the consumer point of view, the phone […]


Marketing Channels, Traditional Marketing

Branding and Marketing: What’s the Difference?

March 21, 2017

Via: Digital Marketing Magazine

Are your marketing activities as effective as you would like them to be? Many business owners would probably answer ‘no’ – while they may be working OK, we always want more out of marketing communications. One reason that your marketing […]