Category: Traditional Marketing

Marketing Channels, Social Media Marketing, Traditional Marketing

99% of Companies Will Up Their Digital Marketing Budgets This Year

September 21, 2018

Via: Target Marketing

Digital marketing is a priority for most U.S. brands. So much so that this year, 99% of companies will increase spending in the discipline, research found yesterday. In an announcement about research released on Sept. 12, The Manifest — a […]

Content Marketing, Marketing Channels, Marketing Technologies, Traditional Marketing

Transcript of A Guide to Content Strategy and Brand Storytelling

June 27, 2018

Via: Duct Tape Marketing

John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. This is John Jansen. My guest today is Kyle Gray. He is the founder of The Story Engine. That’s He’s also the author of the […]

Marketing Channels, Traditional Marketing

How to Connect Digital Media Spend to Revenue Results

June 21, 2018

Via: Target Marketing

Besides content and labor, digital media spend is likely one of the largest pieces of the budget. But is it being well spent? How can you tell? The media team and their agencies use a lot of new buzzwords to […]

Marketing Channels, Traditional Marketing, Web Advertising

How product-led digital advertising is evolving

June 19, 2018

Via: Econsultancy blog

Last year for the first time data for the US indicated that ad spend on digital surpassed that on TV. There are many reasons for this (such as the rise of mobile, powerful digital ad formats such as video etc.). […]

Marketing Channels, Traditional Marketing

Why Marketing Leadership Must Drive Change

June 13, 2018

Via: Target Marketing

We’re working on the analysis of our most recent survey, “The Marketing Leadership Survey,” and the big takeaways are starting to coalesce for me. The biggest one so far is this: The CMO or other top marketing management must drive […]

Marketing Channels, Traditional Marketing

How Advertisers Can Make Their Brand Message More Inclusive

June 11, 2018

Via: Adweek

Like every CMO, I spend much of my day in creative reviews. That means I am on the receiving end of a lot of beautiful images. But over the years, too many have been filled with perfect young hipsters, in […]

Marketing Channels, Traditional Marketing

Five key skills of the modern marketer

June 6, 2018

Via: Econsultancy blog

That maxim has never been more true in our digital era. Although most agree that a customer-centric mindset is the foundation for all modern marketing success, truly customer centric marketing remains elusive. Only one in five organizations (22%) even have […]

Marketing Channels, Marketing Technologies, Other technologies, Traditional Marketing

How brands use colour psychology to reinforce their identities

June 5, 2018

Via: Econsultancy blog

A brand’s choice of colour is a fundamental element that reinforces both its personality and the qualities of the products and/or services it offers. Some brands are so iconic that it is possible to identify them from just a single […]

Marketing Channels, Traditional Marketing

Why modern marketing is as much about mindset as technical skills

May 21, 2018

Via: Econsultancy blog

A lot of attention is given to the need for marketers to become more technical. You’ve seen all the stats about CMOs outspending CIOs, the importance of analytics in every job description, and the predictions from no less revered a […]

Marketing Channels, Traditional Marketing

Dynamic Marketing for a Dynamic World

April 27, 2018

Via: Target Marketing

Today it’s either One-to-One or One-to-None. At least that’s how it has to feel to your audience. There is a certain authenticity to communications that are personalized, making them much more engaging and successful. So how do you achieve that […]