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Category: Traditional Marketing


Marketing Channels, Traditional Marketing

The Best of 2018 Influencer Marketing Trends

January 11, 2018

Via: Chief Marketer

As the New Year kicks off, influencer marketing remains a hot topic with no shortage of 2018 top trends articles on the subject. While recovering from holiday festivities, we took time to review many of these articles to serve up […]


Marketing Channels, Traditional Marketing

3 Wild Marketing Predictions for 2018

January 5, 2018

Via: Target Marketing

All year, this industry has felt like a roller coaster clicking to the top of very high hill, about to plunge down into unknown loops and curves at freefall speed. I see technology cycles turning, and with them change is […]


Marketing Channels, Traditional Marketing

How Google, Amazon and Facebook Have Changed B2B Marketing

December 28, 2017

Via: Chief Marketer

Google, Amazon and Facebook have changed buyer expectations across the globe—not just in the B2C world, but in the B2B world as well. Nowadays, when a buyer interacts with a company, they expect that company to know something about them […]


Marketing Channels, Traditional Marketing

5 Ecommerce Trends Everyone Should Pay Attention to in 2018

December 28, 2017

Via: Adweek

It’s hard to believe there’s anything to look forward to in 2018, but as the ecommerce wars heat up, there’s at least plenty to pay attention to. 2017 asserted the dominance of ecommerce: Amazon bought Whole Foods for $13.7 billion; […]


Marketing Channels, Traditional Marketing

Target Marketing’s 2017 by the Numbers

December 22, 2017

Via: Target Marketing

Well marketers, 2017 is drawing to a close, and because most people take the end of the year to reflect upon the previous months, the Target Marketing editorial team decided to do the same thing. But in a cheekier way. […]


Marketing Channels, Traditional Marketing

Defending Your Digital Marketing Budget

September 6, 2017

Via: Target Marketing

It’s hard to get marketing results if you don’t have a digital marketing budget. Here are three ways to position your marketing team to get the budget you need. 1. Data Matters First and foremost, you have to track your […]


Marketing Channels, Traditional Marketing

How to Unleash the Power of Storytelling in Marketing

September 5, 2017

Via: Chief Marketer

There is a lot of noise out there about storytelling in marketing; all kinds of advice, articles, blog posts, as well as a lot of hype. However, there is not a lot of clarity, communications expert Rob Biesenbach said. Biesenback […]


Marketing Channels, Traditional Marketing

Customers Should Be the Focus of Your B2B Story

August 30, 2017

Via: Chief Marketer

Want to tell better B2B stories? Put your customer at the center of the tale. At the ANA’s Masters of B2B Marketing Conference today, Mike O’Toole, president and partner, PJA Advertising + Marketing, noted that according to Deloitte research, when […]


Marketing Channels, Traditional Marketing

5 Marketing Mistakes You Should Avoid In Your Small Business

June 13, 2017

Via: Social Media Today

No matter what sector you’re in, marketing can make or break your business. That’s why brands spend so much time and effort on developing an effective a marketing plan – but if you think the success of your marketing depends only on smart planning […]


Marketing Channels, Traditional Marketing

What if Your Marketing Isn’t Working Like it Should?

May 22, 2017

Via: Duct Tape Marketing

Just the other day I was chatting with a small business owner over coffee (something I do a lot.) One of the questions I like to pose when I have these chats is – “What’s your biggest marketing concern right […]