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Category: Social Media Marketing


Marketing Channels, Social Media Marketing

How to Write Instagram Captions Which Boost Engagement and Conversions

September 8, 2017

Via: Social Media Today

When you consider that mobile internet usage has surged in recent years, and that 65% of people are visual learners, it’s no wonder that image-based social media platforms like Instagram are incredibly popular at the moment. Instagram now has more that 700 million monthly […]


Marketing Channels, Social Media Marketing

How to Use Social Media to Stay in Touch Before, During, and After a Disaster

September 8, 2017

Via: Social Media Today

I’m writing this article from Beaverton Oregon, one of the tech suburbs of Portland. As I do so, my wife and our family are still trying to get updates on family members in Houston area nursing homes to make sure […]


Marketing Channels, Social Media Marketing

The best social media stories and campaigns from August 2017

September 7, 2017

Via: Econsultancy blog

Like most workplaces, the world of social media was slightly subdued throughout August. We assume most people were busy sunning themselves, or desperately trying to avoid yet more Trump-related controversy. Anyway, let’s journey back and take a look at the […]


Marketing Channels, Social Media Marketing

5 Key Social Media Metrics to Measure

September 5, 2017

Via: Social Media Today

Did you know that more than 60% of marketers say that measuring ROI is their main challenge when it comes to social media marketing? Social media marketing is a fantastic (and cost effective) way to get your brand in front […]


Marketing Channels, Social Media Marketing

12 of the Best Social Media Monitoring Tools to Consider

August 30, 2017

Via: Social Media Today

The way to make social media truly work for you is by monitoring audience behavior and seeing what they have to say about you, your products and services, and even your competitors. When you have the proper data in front […]


Marketing Channels, Social Media Marketing

How to Implement a Hyperlocal Social Media Strategy

August 29, 2017

Via: Chief Marketer

If I told you servicing your smaller clients is different from managing your enterprise ones, I’d probably win the “understatement of the year” award. These smaller companies likely have fewer employees, fewer customers, and fewer dollars to allocate to their […]


Marketing Channels, Social Media Marketing

4 Simple Ways to Boost Your Exposure Using Social Media

August 28, 2017

Via: Social Media Today

Earned media is one of the best areas of marketing that you can invest your time into – when done properly, it can reap you serious rewards. All it takes is a little hard work. Here are a few quick ways […]


Marketing Channels, Social Media Marketing

5 Ways B2Bs Can Leverage Social for Success

July 7, 2017

Via: Social Media Today

I’m convinced those of us guiding social media strategy at B2B brands have to be even more creative than our B2C counterparts in many respects. No offense to my awesome B2C colleagues – many of whom are creating great social experiences […]


Marketing Channels, Social Media Marketing

How to Be a Better Social Marketer in 2017

June 15, 2017

Via: Social Media Today

It’s no surprise that social media is one of the most powerful marketing platforms today. Just in 2016, there were 2.3 billion active users across all social platforms and more than 1.9 billion active mobile social users worldwide–and that number is growing. […]


Marketing Channels, Social Media Marketing

5 Ways to Increase Engagement on Instagram

June 13, 2017

Via: Convince and Convert

Instagram’s latest feature, the image carousel, opens up a world of possibilities for digital marketers. Takeaways Instagram has rolled out its carousel feature to all users, allowing anyone to post multiple images to a single, swipeable album. Brands like Lonny […]