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Category: Social Media Marketing


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Why Digital Real Estate Is the Best Way for Brands to Grow

May 29, 2018

Via: Target Marketing

Despite the flashy “Retail Apocalypse” headlines, the truth is retail is alive and growing. Yes, some legacy retailers are struggling to adapt to the tidal wave of new technology and consumer demands that define today’s retail market, but innovative retailers […]


Content Marketing, Marketing Channels, Marketing Technologies, Social Media Marketing

How Influencer Marketing Is Fueled by an Age-Old Social Theory

May 29, 2018

Via: Adweek

One of the biggest misconceptions about influencer marketing is that it’s all about product placement. Most people think they should pick an influencer solely based on their stream of beautiful curated content and their number of followers. And much like […]


Marketing Channels, Social Media Marketing

The highs and lows of social media marketing in 2018: Four experts give their insights

May 25, 2018

Via: Econsultancy blog

Between GDPR regulations, Facebook’s US congressional and European parliament hearings, evolving social media platform features and formats, the development of AI powered experiences, ‘fake news’ and fake influence, there is a great deal keeping us social media strategists busy at […]


Marketing Channels, Social Media Marketing

The best digital marketing stats we’ve seen this week

May 18, 2018

Via: Econsultancy blog

We’ve got a great round-up of stats to see you into the weekend. It includes news about the power of Instagram, missed email opportunities, luxury adspend, and everyone’s favourite royal couple. Check out the Internet Statistics Compendium for more, and […]


Marketing Channels, Social Media Marketing

4 Winning Strategies for Insurance Brands on Social

May 14, 2018

Via: Adweek

Social content is second nature for many brands in verticals like retail and beauty. But what about industries like insurance that aren’t known for being consumer-friendly? How can insurance companies build meaningful connections with their audiences in a business where […]


Marketing Channels, Social Media Marketing

9 Reasons Instagram Will Overtake Facebook

May 9, 2018

Via: Convince and Convert

In 2012, $1 billion seemed like an awful lot to pay for Instagram, given that the photo-sharing network had just 30 million users. But, Facebook was weak on mobile in those pre-IPO days, and the purchase of Instagram allowed an […]


Content Marketing, Marketing Channels, Marketing Technologies, Social Media Marketing

How Top Social Brands Are Handling Organic Content on Facebook

May 8, 2018

Via: Adweek

Brands on Facebook face tough decisions when it comes to their organic posting strategies. How much effort should they put into a platform where reach continues to plummet toward extinction? But on the other hand, can they really afford to […]


Marketing Channels, Social Media Marketing

The best social stories and campaigns from April 2018

May 1, 2018

Via: Econsultancy blog

It’s been a busy month for brands on social media, let’s take a look at some of the best stories and campaigns from April 2018. Featuring April Fool’s Day, Kanye West, Facebook (surprise, surprise), Coachella and more. April Fool’s Day […]


Marketing Channels, Social Media Marketing

Six mistakes social customer service teams should avoid

April 25, 2018

Via: Econsultancy blog

Social media has revolutionised the way brands deal with customer service. Now, many people don’t think twice about messaging a brand on Facebook and Twitter – often doing so long before they pick up the phone or speak to an […]


Marketing Channels, Social Media Marketing

9 Instagram Tips From High-Reach Instagrammers

April 18, 2018

Via: Adweek

There’s little doubt that Instagram is the platform du jour for influencers. With more than 600 million monthly users, Instagram has stayed at the forefront of social platforms, while Facebook and YouTube have battled issues of measurement and security. We […]