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Category: Marketing Channels


Content & SEO, Marketing Channels

Integrating SEO into the multichannel customer journey

February 21, 2024

Via: Search Engine Land

Consumer behavior has become more complex and unpredictable. To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these […]


Marketing Channels, Social Media Marketing

Instagram pilots background editing tool and in-stream ordering

February 21, 2024

Via: Search Engine Land

Instagram started testing two new features for brands and content creators: Backdrop: An AI background editing tool for Stories. Get Orders: In-steam ordering for feed posts and Stories. Backdrop explained. This new feature can automatically identify a main focus or […]


Email Marketing, Marketing Channels

You’re Wasting Your Time Writing Ineffective Marketing Emails — Here Are 5 Time-Saving Tips For Crafting Emails That Drive Results.

February 20, 2024

Via: Entrepreneur

Every single day, I meet copywriters and business owners who keep asking me the same question: “How can I write emails faster without compromising on quality or watering down my message?” The reality is, crafting emails can be mentally draining […]


Marketing Channels, Web Advertising

PPC Made Easy: 4 Strategies To Save Time With No-Cost Tools

February 20, 2024

Via: Search Engine Journal

This post was sponsored by Redesign.co. The opinions expressed in this article are the sponsor’s own. Tired of overspending on PPC tools that provide more than you need? It’s time to get back to the basics. Whether you’re an established […]


Marketing Channels, Social Media Marketing

YouTube Analytics now shows top-earning Shorts, Videos on Demand, and Lives

February 20, 2024

Via: Search Engine Land

YouTube Analytics now tells creators their top-performing content across Shorts, Videos on Demand, and Lives. Now, when you check the revenue by format cards, you not only see the estimated total revenue for your chosen video format for the prior […]


Content & SEO, Marketing Channels

Local search in 2024: Key trends and tactics for marketers

February 19, 2024

Via: Search Engine Land

Local has evolved from listings management to real experience and engagement. Today, consumers are looking for more personalized experiences and relevant conversations across all touch points. The behavior of a local consumer is changing rapidly in the world of AI-powered […]


Marketing Channels, Social Media Marketing

80% of influencers fail to disclose advertising content, putting brands at risk

February 19, 2024

Via: Search Engine Land

Four in five social media influencers do not disclose paid content, according to a new report by the European Commission. Why we care. If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising […]


Content & SEO, Marketing Channels

Will traffic from search engines fall 25% by 2026?

February 19, 2024

Via: Search Engine Land

Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? That’s what Gartner, a technological research and consulting firm, is predicting. Why we care. SEO and PPC […]


Content & SEO, Marketing Channels

Instant SEO Boost: 10 Easy Strategies That Make An Immediate Impact

February 19, 2024

Via: Search Engine Journal

If you find yourself struggling to prioritize your SEO tasks effectively, you’re certainly not alone. It can be overwhelming trying to determine where you should focus your efforts to raise your website’s rankings. So rather than drowning in a sea […]


Content & SEO, Marketing Channels

9 SEO Tips to Help You Rank No. 1 on Google in 2024

February 16, 2024

Via: Entrepreneur

Many entrepreneurs and small business owners struggle to reach the top spot on Google after the Helpful Content Update. However, the consequences of not ranking well can be severe, from making your website hard to find to limiting your potential […]


Marketing Channels, Web Advertising

Prioritize DEI and Crush Your ROI Goals — How Inclusive and Authentic Marketing Drive Business Growth

February 16, 2024

Via: Entrepreneur

The evolution of DEI over the past several years has been marked by corporate fickleness, with several brands and businesses pledging public commitments and setting up frameworks that have since fallen short of true impact and action. In its first […]


Marketing Channels, Web Advertising

How to Align Your PR and Marketing Strategies to Get More Out of Both

February 16, 2024

Via: Entrepreneur

Marketing and public relations generally aim for the same goals, such as business development, increased sales and employee recruitment. When done well, both work together to build awareness and shape the perception of a brand in the marketplace. However, the […]


Marketing Channels, Social Media Marketing

Meta advertisers can avoid 30% Apple service charge for boosted posts

February 15, 2024

Via: Search Engine Land

Meta is offering small businesses a new way to boost posts without having to pay a 30% service charge to Apple. Starting later this month, advertisers will be able to use Facebook and Instagram directly on desktop and mobile to […]


Email Marketing, Marketing Channels

10 Reasons Subscribers Unsubscribe From Your Email… and How To Fix It

February 15, 2024

Via: Martech Zone

Email marketing remains a cornerstone of digital marketing strategy, offering unparalleled reach and potential for personalization. However, maintaining and nurturing an engaged subscriber list can be challenging. The infographic we’re exploring serves as a vital checkpoint for marketers, outlining the […]


Content & SEO, Marketing Channels

Mastering NLP for modern SEO: Techniques, tools and strategies

February 12, 2024

Via: Search Engine Land

SEO has come a long way from the days of keyword stuffing. Modern search engines like Google now rely on advanced natural language processing (NLP) to understand searches and match them to relevant content. This article will explain key NLP […]


Marketing Channels, Web Advertising

App: Post and Retrieve HTTP Header Information

February 12, 2024

Via: Martech Zone

HTTP headers play a crucial role as the gatekeepers of valuable information exchanged between web browsers, servers, and APIs. These headers, part of the HTTP request and response messages, convey essential metadata about the nature of the request or the […]


Marketing Channels, Social Media Marketing

Is TikTok a search engine? Why meeting searchers’ needs matters more than semantics

February 9, 2024

Via: Search Engine Land

The debate around whether TikTok should be considered a search engine continues to divide the SEO community. But here’s the thing – users don’t care about definitions or technicalities. For many, especially younger audiences, TikTok is a go-to place to […]


Content & SEO, Marketing Channels

How SEO grows brands: The science behind the service

February 8, 2024

Via: Search Engine Land

There is too much misinformation about how SEO works. And this doesn’t help to increase investment in our industry. In this article, we’re going to clear it all up. You’ll learn exactly why and how SEO supports brand growth, sales, […]


Marketing Channels, Web Advertising

Here’s why PPC now looks more like paid social and what it means

February 8, 2024

Via: Search Engine Land

One of the great tragedies of the digital marketing world is that “PPC” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer. Advertisers who are “Google-first” […]


Content & SEO, Marketing Channels

How Does AI Writing Impact Your SEO? Here’s What You Need to Know.

February 8, 2024

Via: Entrepreneur

If you’re looking for ways to improve your company’s content strategy and output, you’ve probably considered using AI tools. These tools can improve your team’s productivity, allowing you to create more content in less time. AI writing has been a […]