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Category: Featured


Featured, Social Media Marketing, Web Advertising

Seven ways of making your mobile application successful

April 7, 2017

Via: Olivia Foster

Once you have launched your mobile application on today’s overcrowded market, making use of clever techniques to get your product in the spotlight takes a few strategic maneuvers. All apps aspire to the top positions in the online stores, such […]


Featured, Mobile Marketing

7 reasons customers love (and businesses need) dedicated apps

March 24, 2017

Via: James Hughes

Having dedicated apps just for your business or brand is a must, and we will try to sum up seven of the most important reasons. The vast majority of businesses are already accustomed to the idea that the digital environment […]


Featured, Social Media Marketing, Web Advertising

How to set up a successful sales representative LinkedIn profile

February 23, 2017

Via: Olivia Foster

LinkedIn has already established itself as THE social network for professionals – a virtual space where business networking takes place globally. It is therefore interesting to see what makes a LinkedIn profile stand out, in particular a salesperson’s professional profile. […]


Content Marketing, Featured

Blogging attracting leads – see how it works

August 2, 2016

Via: Olivia Foster

Nowadays it is not unusual for many businesses to show their online presence via one or more blogs, in addition to the usual social media accounts. Regardless of whether the on-premises designated employees or third parties administer the representative blog, […]


Featured, Platforms&Software

Google Analytics 360 Suite: benefit from this welcomed upgrade

July 19, 2016

Via: Olivia Foster

The new platform launched by Google on 15 March 2016 is targeting business data management professionals that benefited so far from Adobe and Oracle products, as well as other business specialists that just started managing their audience with digital tools. […]


Featured, Mobile Marketing, Social Media Marketing, Web Advertising

Ad-blockers revisited: has the industry regrouped yet?

June 29, 2016

Via: Olivia Foster

It has been a while now since ad-blocking software and applications progressively gained traction from those who want to browse the Internet ad-free. Seems like the advertising industry did not come up yet with any revolutionary, innovative replies. Most of […]


Featured, News, Web Advertising

Stopping online advertising fraud once and for all

June 16, 2016

Via: Olivia Foster

In late 2014 the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB) created the New York-based Trustworthy Accountability Group (TAG) for the purpose of “eliminating fraudulent digital advertising traffic, combating malware, fighting […]


Featured, Social Media Marketing

Would you want Facebook to share its revenues with users?

May 4, 2016

Via: James Hughes

The news? Perhaps you already know, but Facebook is considering monetizing posts in a different way – one that would make post authors benefit from their own content (or from their proprietary content). The source? The Verge found out that […]


Featured, Traditional Marketing

Marketing for the win during March Madness

April 14, 2016

Via: Andy Melman

Whether you are a sports fan or not, probably you haven’t missed the catchy (and widespread) TV broadcasting event named March Madness, which imbues the month of March every year and continues into the first week of April. What is […]


Featured, News, Traditional Marketing

LG G5 mobile: one smartphone and its brilliant advertising

April 6, 2016

Via: James Hughes

April 1 2016 marked the launch of the LG G5 mobile in the US. As usual we will see a lot of reviews, tests, impressions and comparisons for this new smartphone that raised quite an interest from potential customers all […]