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Category: Featured


Featured

Adapting Blockchain Technology to Digital Marketing

April 3, 2018

Via: Natalie Dunn

The idea of a cryptographically secured chain of blocks that would later become blockchain was originally proposed by a group of researchers in 1991 with the main purpose of applying digital timestamps on documents, stamps that could not be changed […]


Featured

How to Get Influencer Marketing Right

March 16, 2018

Via: Natalie Dunn

Celebrities are out – and influencers are in. It seems like social media has brought “ordinary people” to the forefront, and along with them, the rise of influencer marketing. According to Adweek, Influencer marketing is a form of marketing in […]


Featured

PhotoScape Review: The Free Photo Editor You’ve Been Looking For

March 5, 2018

Via: Natalie Dunn

Sometimes you want a light photo editor that spruces up your pics without all the bells and whistles (or the price) of Adobe Photoshop, but still offers more than MS Paint. Or you’re short for time and just need to […]


Featured, Platforms&Software

Semantic SEO brought on faster and better results. Or did it?

January 20, 2018

Via: Olivia Foster

Smart SEO reflects all the modern algorithms involved in delivering the most suited search results. As intelligent software increases its capabilities, these backstage software becomes more and more nuanced, more human-like. Machine learning empowers artificial intelligence and increases the quality […]


Featured, Traditional Marketing

Digital versus print – is print down for good?

December 19, 2017

Via: Olivia Foster

With all the modern digital marketing techniques and channels (also known as active marketing), some have rushed into declaring traditional marketing obsolete, or at least some of its sub-domains. Print advertising, to be more precise. However, while the obsolescence of […]


Content Marketing, Featured

Content for SMBs – how to scale and adapt

October 5, 2017

Via: Olivia Foster

Content marketing for SMBs (small and medium businesses) has its own particularities, in terms of planning, strategy, size and delivery methods. Regardless whether the digital marketing team is on-premises or if the company hires the services of an independent marketer, […]


Featured, Traditional Marketing

Polarizing brands – how to convert strong feelings into success

September 24, 2017

Via: Olivia Foster

When engaging into a digital marketing campaign for the client, any marketer starts by building the best strategy from the existing premises. There are cases where one of the premises might be that the brand itself is what the industry […]


Featured, Mobile Marketing, Traditional Marketing

Beware of these seven SMS marketing disasters

June 7, 2017

Via: Olivia Foster

SMS marketing apparently overcame its rough times – with online sources proclaiming it “no longer the ugly duckling” of marketing and meticulously reconsidering its value and the related campaign strategies. However, in order for your marketing campaigns to fully benefit […]


Featured, Social Media Marketing, Web Advertising

Seven ways of making your mobile application successful

April 7, 2017

Via: Olivia Foster

Once you have launched your mobile application on today’s overcrowded market, making use of clever techniques to get your product in the spotlight takes a few strategic maneuvers. All apps aspire to the top positions in the online stores, such […]


Featured, Mobile Marketing

7 reasons customers love (and businesses need) dedicated apps

March 24, 2017

Via: James Hughes

Having dedicated apps just for your business or brand is a must, and we will try to sum up seven of the most important reasons. The vast majority of businesses are already accustomed to the idea that the digital environment […]