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Category: Featured


Featured

New Marketing Words for New Technologies

June 20, 2018

Via: Kelly Redmond

As companies continue to develop new promising technologies and deliver them at low costs to end users, it becomes increasingly difficult to keep up with all their effects. Words like “new,” “amazing,” or “incredible” used to be considered powerful tools […]


Featured

Why the Internet of Things is a game changer for digital marketing

May 29, 2018

Via: Michael Boyd

The breadth and impact of the Internet of Things continue to expand as the technology gains acceptance and functionality, making it a fast growing IT solution in a variety of industries. IoT emerges as a rapidly evolving technology that more […]


Featured

Adapting Blockchain Technology to Digital Marketing

April 3, 2018

Via: Natalie Dunn

The idea of a cryptographically secured chain of blocks that would later become blockchain was originally proposed by a group of researchers in 1991 with the main purpose of applying digital timestamps on documents, stamps that could not be changed […]


Featured

How to Get Influencer Marketing Right

March 16, 2018

Via: Natalie Dunn

Celebrities are out – and influencers are in. It seems like social media has brought “ordinary people” to the forefront, and along with them, the rise of influencer marketing. According to Adweek, Influencer marketing is a form of marketing in […]


Featured

PhotoScape Review: The Free Photo Editor You’ve Been Looking For

March 5, 2018

Via: Natalie Dunn

Sometimes you want a light photo editor that spruces up your pics without all the bells and whistles (or the price) of Adobe Photoshop, but still offers more than MS Paint. Or you’re short for time and just need to […]


Featured, Platforms&Software

Semantic SEO brought on faster and better results. Or did it?

January 20, 2018

Via: Olivia Foster

Smart SEO reflects all the modern algorithms involved in delivering the most suited search results. As intelligent software increases its capabilities, these backstage software becomes more and more nuanced, more human-like. Machine learning empowers artificial intelligence and increases the quality […]


Featured, Traditional Marketing

Digital versus print – is print down for good?

December 19, 2017

Via: Olivia Foster

With all the modern digital marketing techniques and channels (also known as active marketing), some have rushed into declaring traditional marketing obsolete, or at least some of its sub-domains. Print advertising, to be more precise. However, while the obsolescence of […]


Content Marketing, Featured

Content for SMBs – how to scale and adapt

October 5, 2017

Via: Olivia Foster

Content marketing for SMBs (small and medium businesses) has its own particularities, in terms of planning, strategy, size and delivery methods. Regardless whether the digital marketing team is on-premises or if the company hires the services of an independent marketer, […]


Featured, Traditional Marketing

Polarizing brands – how to convert strong feelings into success

September 24, 2017

Via: Olivia Foster

When engaging into a digital marketing campaign for the client, any marketer starts by building the best strategy from the existing premises. There are cases where one of the premises might be that the brand itself is what the industry […]


Featured, Mobile Marketing, Traditional Marketing

Beware of these seven SMS marketing disasters

June 7, 2017

Via: Olivia Foster

SMS marketing apparently overcame its rough times – with online sources proclaiming it “no longer the ugly duckling” of marketing and meticulously reconsidering its value and the related campaign strategies. However, in order for your marketing campaigns to fully benefit […]