Category: Customer Data

May 20, 2022

More than four in 10 customers have switched brands over the past year as they sought out better customer service, a new report has found. According to the fifth edition of the Salesforce State of the Connected Customer Report, produced […]

May 19, 2022

It’s been about a year since Apple rolled out new mobile settings that prohibit apps from tracking iPhone users without their explicit consent. Specifically, Apple prohibited developers from accessing devices’ Identifier for Advertisers — an alphanumeric string that can be […]

May 17, 2022

There’s a healthy debate online between the needs of companies to improve their targeting with data and the rights of consumers to protect their personal data. My humble opinion is that companies have abused data for so many years that […]

May 13, 2022

Should you try to personalize your content? Is it even possible? Much of the content advice you’ll read says yes (while acknowledging how hard it is to do). But a recent article in Marketing Week proclaimed personalization unachievable. The authors […]

May 6, 2022

Mobile apps may not be as secure as we think they are, turning into a blindspot when it comes to cybersecurity efforts. With over 60 billion messages and 3.2 billion images shared on social networks every day, phones have transformed […]

April 26, 2022

More than two years ago, Google fired the starting gun in the ad industry’s race towards a cookieless future. While some progress has been made in advance of the impending sea change in digital targeting, measurement and attribution, a clear […]

April 19, 2022

Razorfish and Vice Media Group’s new study, titled “The Metaverse: A View from Inside,” emphasizes that Gen Z not only spends more time in metaverse-adjacent spaces than older demographics, but also is developing more meaningful connections to their online identities. […]

April 14, 2022

Google published a strategy article about data and measurement that reviews the near future of cookies, privacy and tracking conversions. The article outlines what 2023 is going to look like for marketers and what they should be doing now to […]

April 12, 2022

When it comes to privacy legislation, denial often comes before compliance. When GDPR went into effect back in 2018, some companies in the US simply ignored it, opting to shut down or limit operations in the EU instead of adjusting […]

April 8, 2022

Advertiser Perceptions’ latest analysis suggests the industry shift away from third-party cookies picked up serious traction in the second half of last year, while a majority of the firms surveyed were still employing the ad-targeting tactic as of December. Some […]

March 28, 2022

Although cookies will soon be off the menu and mobile identifiers are under fire, advertisers are taking their sweet time to cook up alternatives. The ad industry has its reasons for procrastinating. Google’s decision to delay the deprecation of third-party […]

March 24, 2022

Customers’ feedback isn’t a new concept. It’s been a concern of marketers’ since the beginning of commerce. What has changed, though, are the tools and technologies that have made it possible to collect customer feedback effortlessly. Feedback allows you to […]

March 23, 2022

Generation Z, or Gen Z, is quickly becoming one of the largest online consumer groups. If marketers aren’t paying attention, they could end up failing to secure their buy-in. “I want to start by acknowledging that generational labels are based […]

March 16, 2022

TikTok appears to be closing in on a new deal that could make US user data safer. Reuters reports that the group is discussing a deal with Oracle to store its US data to keep it separate from China databases. […]

March 15, 2022

Recent decisions by multiple EU data protection authorities signal the use of Google Analytics violates the EU General Data Protection Regulation (GDPR). These decisions sound a warning not only to the many companies using Google Analytics but, more broadly, to […]

March 10, 2022

In the past, brands have measured the success of marketing campaigns based on return on investment, which provided insight into whether a substantial return was made on the amount of money spent on advertising and marketing. Today, brands in all […]

March 9, 2022

Digital marketing campaigns that neglect their senior audiences can end up missing key opportunities to expand the brand’s audience and engagement. This can leave older adults an untapped market in numerous ways. In fact, there’s even senior growth across social […]

February 28, 2022

The marketing landscape has shifted dramatically over the last six months. The ongoing pandemic coupled with a struggling economy has only accelerated those changes. Anytime there is a swift change in consumer behavior, marketers must adapt and pivot. The challenge […]

February 23, 2022

Subscription programs offer incentives to engage with brands digitally, which may generate higher checks and provide companies with more customer data. They also differentiate brands from competitors. If a customer is a frequent coffee drinker, for example, a subscription service […]

February 21, 2022

Google said it plans to launch its own Privacy Sandbox initiative for Android as a growing number of tech and app companies continue to be scrutinised over user privacy and safety. The company said it plans to develop a more […]