Category: Customer Data

April 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing […]

April 2, 2024

The customer data platform (CDP) is one of the fastest-growing categories of business technology today. To understand why, you have to look at some of the underlying challenges across many industries related to data, AI and personalization. Customers want an […]

March 4, 2024

If we’re not already, we will be facing a reckoning in the world of search marketing. Over the last several decades, our industry has grown and flourished on an overabundance of data. Search marketing is a heavily data-centric world. Hyper-specific […]

December 14, 2023

One of the most attractive parts of digital marketing is the built-in focus on data. If a tactic tends to have positive data around it, it’s easier to adopt. Likewise, if a tactic hasn’t been proven, it can be tough […]

December 11, 2023

Investing in impactful onboarding and how-to videos enhances customer understanding and ease of use and plays a pivotal role in fostering customer retention and loyalty. Creating an effective and engaging onboarding experience can benefit businesses significantly, making it a critical […]

November 14, 2023

Modern marketing’s evolution leads to what you classically understand as “content marketing.” A main theme in my new book, Content Marketing Strategy, is that overall descriptions of modern marketing contain strong elements of managing content and evolving operations, so marketing […]

November 10, 2023

As the marketing landscape evolves with over 12,000 tools vying for attention, understanding the challenges and opportunities is more critical than ever. The right insights on first-party data can empower you to stay ahead of the curve — and take […]

November 1, 2023

If you’ve been involved in any sort of marketing over the past 20 to 30 years, you’ve no doubt heard the phrase “Content is King.” This may very well be true, as content in its many forms underpins all interactions […]

October 26, 2023

In today’s omnichannel world, customers engage with brands across many different touchpoints both online and offline. This makes mapping the customer journey more complex for marketers. Customers expect seamless experiences across channels and devices. If the journey is disjointed, they […]

October 25, 2023

Now that both the Google October 2023 core update is done rolling out and the October 2023 spam update is done rolling out, we wanted to take a deeper dive on how this core update differed from previous Google core […]

October 20, 2023

Businesses face a formidable challenge: understanding their customers’ journey to make informed decisions and enhance their offerings. The path to success for every business begins with a deep understanding of its customers. Deciphering customers’ intricate journeys while interacting with products, […]

September 30, 2023

Delivering an exceptional customer experience is paramount for success. Within the past decade, companies that integrate artificial intelligence (AI) into their operations have emerged as the leading choice for businesses due to their convenience and scalability. The advanced technology that […]

September 29, 2023

Have you heard of the butterfly effect? It’s a way of describing how small changes can have a seismic impact on a complex system. Here’s one way it’s often explained. If a butterfly flaps its wings in California, the breeze […]

September 29, 2023

In today’s dynamic retail environment, there’s a significant shift occurring in the way brands approach their customers. Historically, many industries prioritized competitive prices and discounts. However, the modern consumer is evolving, and the marketing world must follow suit. Brands are […]

September 28, 2023

Data is the lifeblood of search. The remarkable evolution of AI and the introduction of generative AI has been built on data foundations. However, the success of any innovation, product, or technological advancement boils down to the quality of that […]

August 18, 2023

After all of your hard work in successfully obtaining new clients, the last thing you want to do is lose them. That is why all brands must re-engage customers for them to return. After all, an interested customer is likelier […]

August 16, 2023

In 2015, I launched my first book, Manipurated. In it I explored the growing importance of online reviews and online reputation to brands and organizations. Now almost eight years later, we thought it would be interesting to see how the […]

July 31, 2023

Universal Analytics is still processing data one month after Google advised it would sunset. The search engine had warned that everyone would be forced to migrate over to Google Analytics 4 by 30 June 2023 or else they would lose […]

July 28, 2023

Marketing methods evolve, trends come and go and consumer habits change. With so much going on, it’s easy for business owners to lose track, fall behind or make mistakes. To succeed in marketing, your strategy has to be flexible, adaptable, […]

June 29, 2023

Are these things that you have felt or thought? Let’s face it. Getting a clear picture of performance and effectiveness is something that most marketing teams struggle with in some capacity. In fact, in the latest edition of their annual […]