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Only Spend Money on What Is Essential for Your Business

Only Spend Money on What Is Essential for Your Business

May 9, 2018

In this video from Entrepreneur Network partner Business Rockstars, Carol Koh Evans details her journey to becoming the current CFO and COO of Tradesy, a resale marketplace for luxury design fashion. Evans, who previously worked as banker and, later, within corporate strategy taking companies public, talks about her transition from the corporate world to the fashion startup.

One of Evans’s main jobs as CFO is managing cash flow. When determining the payoff between two areas that are both deserving of cash, she often thinks in terms of non-essential versus essential — or if something is a vitamin or a painkiller.

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