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When Big Data Meets Great Storytelling: athenahealth’s Content Evolution

In content marketing, anniversaries are precious. Initiatives can be short-lived, subject to the predations of budget czars and the shifting sands of strategy. I don’t want to jinx anything, but I’ve had the pleasure of leading an exciting content initiative at athenahealth, and we just hit our two-year mark. (I’m warding off malevolent forces by knocking on wood as I write this.)

A few years ago, our company realized we were sitting on a treasure trove of data about healthcare in the U.S.

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