When Facebook bought the popular messaging service WhatsApp for approximately $20bn in 2014, some observers questioned how Facebook would ever make its money back, let alone profit.
And for good reason: at the time of the acquisition, WhatsApp had a meager $10m in revenue.
But Facebook has proven adept at monetizing not only its own social network, but another popular service it acquired for a ten-figure amount, Instagram, and the social media giant’s efforts to turn WhatsApp into a revenue generator are becoming more apparent by the day.
