Bloomingdale’s looks to Snapchat to capture what other platforms, from Twitter to Instagram to Pinterest, can’t.
The department store joined the platform in the fall for September’s New York Fashion Week. This spring, however, is this first time Bloomingdale’s is testing original brand content not surrounding live fashion events on Snapchat.
The ongoing Snapchat campaign uses color schemes, special effects like sped up and reversed transitions, and text printed inside of envelopes that are opened, emptied, crumpled and discarded within a few stop-motion frames.
