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11 Tips To Get The Best Out Of Performance Max Campaigns

Performance Max campaigns are the pinnacle of automation in PPC, so it’s no surprise they continue to be a major topic of debate for PPC professionals looking to balance time savings with peak campaign performance.

The primary goal of Performance Max campaigns is to drive conversions, such as sales, leads, or sign-ups, for your business while maintaining a competitive cost-per-action (CPA) or return-on-ad-spend (ROAS).

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