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On the Road to Brandweek: Accenture Interactive’s Glen Hartman on the Importance of Customer Partnerships

September 19, 2018

Via: Adweek

As the customer journey continues to unfold in so many different directions, understanding the experience on each of those paths is crucial for brands with ambition for longevity. This new reality calls for brand building via data-shaped experience which, in turn, requires companies to be more human, caring, empathetic and useful.

This sea change has been something that Adweek and partner Accenture Interactive have been charting for the past 10 months with our Digital Transformation Playbook.

Read More on Adweek