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image: cnet

MoviePass has disrupted the movie business, but will it win?

July 9, 2018

Critics of an American service called MoviePass have been quick to point to this old adage, and for seemingly good reason: the service offers subscribers the ability to go to one movie every day for $9.99 per month – less than the cost of a single movie ticket in many cities.

MoviePass pays movie theaters full price for tickets, meaning it’s losing money on virtually every subscriber who uses the service at least once a month.

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