The world of marketers is changing quickly. Emotionally driven advertising projects from fictional “mad men” like Don Draper have given way to more data-reliant “map men” — able to navigate a strategy using data and analytics — like Amazon founder and CEO Jeff Bezos. Now a new factor is changing the game: Artificial Intelligence (AI).
As AI integrates into marketing functions from automated CRMs to campaign analytics, the first question most people ask is: Who will AI replace? In truth, it won’t replace anyone.