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LinkedIn Adds Lead Generation Forms to Streamline Mobile Response

April 5, 2017

Given that the majority of LinkedIn users now access the platform via mobile device , the professional social network has made mobile functionality their key focus, with their recent platform re-design and re-structure built to be mobile first, a significant shift in approach.

And that makes sense – last year, LinkedIn CEO Jeff Weiner noted that mobile usage was growing at a 3x faster rate than overall member activity, while they’d also seen significant increases in engagement, content sharing and messaging, all on the back of their mobile app re-fresh, which was launched in December 2015.

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