Concerns about data privacy have certainly escalated following the news of Facebook and Cambridge Analytica’s misuse, but despite the lively and well-deserved public debate, customer-facing businesses can still provide a rich experience where personalization and privacy are in harmony.
Facebook, recent corporate data hacks and new data privacy regulations such as General Data Protection Regulation have spotlighted how enterprises protect data used to personalize customer relationships. Regulation looms large as customer expectations concerning marketing data continue to rise.
