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How Twitter’s Recent Changes Affect Customer Service

December 13, 2016

Recently, Twitter announced several changes to how it calculates the number of characters in a tweet. Marketers rejoiced because they now have additional characters with which to include photos, videos, and polls. Twitter purists rejoiced because the platform kept its 140-character limit and didn’t expand to a once-rumored 10,000 character limit.

But one group that remained pretty silent was social customer service leaders – and that’s because one of the changes seems to be much less, ahem, socialized. And that change has nothing to do with character length.

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