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How to Use Advertising as a Lead Generation Tool

Marketing is a broad term that encompasses a number of channels and approaches. Advertising is just one of them, and in our increasingly digital age, it can sometimes feel like a tactic of the past. However, when advertising is used properly, it can become an effective lead generation tool.

Below we’ll take a look at both online and offline advertising and explore the best ways to harness each approach to generate leads.

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