It is amazing; the horrible job many digital marketers do when reporting their work to clients. This includes both internal and external clients. Just think about how many marketing presentations and reports you’ve seen that simply contain screenshots from Google Analytics, Adobe Analytics, Adwords, Google Console, or reports from a backend ecommerce system. This isn’t the way to influence people with your data.
The biggest issue is that most marketers are not analytics people. Many marketers do not know how to collect all of the necessary data or how to leverage that data, and to a lesser degree, know how to present it in a meaningful way.
