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How brands are using Facebook Reactions to inform campaigns

August 19, 2016

Via: Digiday

Facebook’s emoji-like “wow,” “haha” and “love” may have yet to catch up to the “like” button, but brands and marketers are watching Facebook Reactions closely.

Brands including Benefit and Pampers are tapping the 3-month-old reactions to inform ad campaigns, using them as proxies for emotions.

Read More on Digiday