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How B2B Marketers Can Improve the Customer Experience

December 1, 2016

Rising customer expectations are a way of life for B2B marketers. Everything that goes into the process of buying a product or service matters. Whether a customer returns or refers you to others depends on their customer experience.

Backing that is an Accenture study where 79% of B2B executives were convinced thecustomer experience they provide has a direct effect on business results while 78% believed it provides a competitive advantage.

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