Developing marketing campaigns that drive conversions can present a challenge, especially with concerns about wasted marketing spend.
Yet, consumers want relevant marketing offers. In fact, 91% of consumers report that they are more willing to do business with a company that provides offers directly relevant to them, according to research conducted by Accenture.
Access to data that helps you individualize the content and allows you to market to a narrow audience with strong intentions to purchase may help remove the guesswork when creating campaigns.