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Getting Customers to Buy Using Social

April 3, 2017

Via: Adweek

Brands and businesses are eager to find new ways to make social the point of purchase. But consumers aren’t quite as gung-ho. Why?

Due.com offers one possibility: “Now that anyone can place an order using nothing more than a string of numbers read over the phone or entered on a website form, security for all payments is weaker and more susceptible to abuse than ever before.” And this isn’t a hypothetical claim.

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