How are marketers carrying out customer experience improvements?
We discussed this topic at our latest roundtable discussions.
Of course, we are quite familiar with what the customer experience leaders are doing to satisfy and delight their customers:
- Amazon provides lightning-fast delivery at a reasonable cost
- LUSH delights customer by being ultra-transparent about how its products are made, and
- First direct (UK bank) has had a customer-focused service culture since its inception
But what about everyone else?
