There’s been a lot of press around Twitter lately, whether it’s too hard to use and if the channel has a viable future.
I like to bet on Twitter’s future, as it’s a channel I get a lot of engagement from. People are much more responsive on Twitter than on email.
When I worked at SAP many years ago, and social media was in its infancy, I wanted to start a social media professionals group where those of us trying to figure out how to best use the new social media tools for business could exchange best practices.
