Digital and direct marketers are readying for another blow from the European Union in the form of data privacy regulation. ePrivacy Regulation is going to attempt to seal the holes the E.U. left with GDPR. And American marketers will be subject to ePrivacy Regulation, too, regarding their marketing to E.U. citizens.
The revised ePrivacy Directive rules, to be renamed ePrivacy Regulation once the changes become law, were supposed to happen simultaneously with the May 25 GDPR effective date.
