Brand leaders in 2018 are obsessed with the customer experience.
It’s one of the major themes we’ve seen this year among the most successful marketers: The customer’s experience is your brand — far more so than anything you say in media, paid or earned. If you don’t deliver a great omnichannel experience for your customers, your brand is going to suffer.
So what goes into creating those experiences from the point of view of a CMO or brand leader?
On June 28 at the All About Direct Marketing virtual conference, we’re going to delve deep into that across many sessions, including keynotes with brand leaders from two top American brands.
