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AMP: Is It a Google Ranking Factor?

September 27, 2021

Via: Search Engine Journal

Category:

AMP is an HTML framework that helps desktop-optimized sites deliver ultra-fast mobile versions of webpages.

AMP is created by Google, which has led to claims it gives pages a ranking advantage in mobile search over non-AMP pages.

Google has debunked those claims and said AMP is not a ranking factor.

Case closed, right?

It’s easy to say AMP doesn’t give a site an advantage in rankings and leave it at that.

Read More on Search Engine Journal