New social media platforms and options seem to pop up nearly every month, and for each new platform attracting thousands of users, there needs to be a marketing strategy tailor-made to reach these segments.
But the trouble is, every platform has different requirements and strategies that work to reach your customers – Instagram’s focus is on photos and videos, Twitter limits you to 140 characters. There can be a lot of different elements to juggle once your social media deck gets stacked up.
