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4 Strategies for Boosting Your Personalization Strategy Through Data

April 25, 2017

Personalization is the name of the game in modern marketing. Consumers demand tailored experiences, having grown accustomed to scrolling through their Instagram feeds and seeing intimate, conversational posts from their favorite influencers. Now, they crave equally personal engagement from brands.

Fortunately, big data enables marketers to create the types of content and experiences their audiences want.

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