Founded in September 2011, Snapchat continues to evolve and innovate in a way that keeps the industry on its toes. From impressive uses of augmented reality to clever lenses and filters, the company logged over one trillion snaps in 2017. That’s more than all the pictures taken by smartphones in the world.
Snapchat does not consider itself to be a social network, but in fact, a camera company. Its audience is passionate about communicating through photos and videos in a lighthearted way. Companies that thrive on the platform need to think visually and take their brand a little less seriously. Here are ten companies and campaigns creatively using the platform to reach and delight customers.