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Will Microsoft Take Cryptocurrency For Media Ad Buys?

Will Microsoft Take Cryptocurrency For Media Ad Buys?

January 15, 2018

Microsoft restored Bitcoin payments for its online store in early January after removing the option in December 2017. The company lets consumers use cryptocurrency to pay for Windows services and Xbox gift cards. But what about allowing brands to pay for advertising across its network?

Consulting firm Winterberry Group predicts blockchain payments and authentication for the advertising industry will see its first “use case” in 2018.

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