If you’re not feeling it yet, you will.
The changing agency and marketer landscape has significantly impacted the way agencies find and win new business. No longer can agencies exclusively rely on referrals and networking to drive the success of their firm. Once a vital source of new business for marketing agencies, referrals from marketers as a source of agency new business have dropped significantly since my firm, RSW/US, first started measuring their importance as a new business resource in 2007.
