Top
Breaking The Cycle: 3 Pillars For Progress

Breaking The Cycle: 3 Pillars For Progress

April 23, 2018

For years, the digital advertising industry settled into a predictable pattern. Let’s call it SBLR for short: Soul Searching, Big Speech (typically at the IAB or ANA annual meeting), Little Industry Action, Repeat. Not much progress was made toward cleaning-up programmatic advertising or even defining what “cleaning-up” actually meant.

But recently, things began to change. CMOs like P&G’s Marc Pritchard began pulling dollars from sellers that failed to meet minimum standards. We saw real momentum behind several industry initiatives focused on quality supply and user protection.

Read More on Media Post