The Marketing Technology Landscape has now reached nearly 5,000 vendors, with options to suit a wide range of marketer needs. Depending on your point of view, the number of new vendors and tools available — which grew by 40 percent within just one year — is either incredibly exciting or very daunting.
According to Foundation Capital, technology spend by CMOs will increase 10x in the next 10 years, from $12 billion to $120 billion.
