Content marketing has quickly become one of the most important marketing channels for any business. According to data reported by CMI, 88 percent of B2B marketers produce at least one piece of content a day. Of course, marketers aren’t the only one’s producing content — product, sales, customer service and other teams within companies are all producing customer facing content.
In order for businesses to continue to provide customers and prospects with the right content, via the right channel at the right time, they will need to embrace content as a service (CaaS).
