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LATEST PUBLICATIONS



How to Market a Seemingly Boring Industry in a Unique Way That Results in Page Views

September 17, 2018

Via: Adweek

If you have even a passing interest in marketing, you have probably heard the phrase “content is king.” If you’re a marketer, those three words have probably been drummed into your brain so hard that they haunt your dreams! Like […]


Known Marketing in the Age of GDPR

September 11, 2018

The long awaited May 25 enforcement date for GDPR has come and gone and the digital marketing world didn’t come to a grinding halt as some speculated. While marketers didn’t stop marketing, the landscape has changed — collecting any and […]


How B2B Marketers Can Stand Out with Original Content

September 6, 2018

Plenty of B2B marketers talk about the importance of delivering a personalized B2C-like experience, to drive brand awareness and sales. But few are actually delivering on this promise. In fact, B2C companies customer experience ratings tend to be below the […]


Big Data, Platforms&Software

3 Steps to Move Toward a More Data-Ready Organization

September 19, 2018

Via: Adweek

When it comes to getting in shape, you don’t merely go to a gym for a month, get up to speed and stay fit forever. We all know that if you want to continue being healthy, you have to keep […]


Marketing Channels, Social Media Marketing

5 Ways to Get More Bang for Your Social Media Buck

September 19, 2018

Via: Adweek

In today’s marketing landscape, social media seems like a no-brainer choice for your advertising dollars. With seven out of 10 Americans having social media accounts and often spending more than two hours per day scrolling through their feeds, social media […]


News

Why Brands Like Shiny New Objects

September 18, 2018

Via: Target Marketing

While hanging onto shiny new objects may be the death trap for racoons, it’s just the opposite for brands. Brands like shiny new objects because customers do, too. Price, convenience, quality, variety and even good customer service is not enough […]


News

15 Ways to Trim Marketing Budgets

September 18, 2018

Via: Chief Marketer

Do more with less—that’s been the edict for agencies and in-house marketing directors alike turning up the pressure to maximize every dollar and prove every dollar’s effectiveness. Here’s a sampling of council members responses: Send a personal note Now that […]