The best digital marketing stats we’ve seen this week

July 20, 2018

Category: News

This roundup includes news about voice tech, marketing budgets, ecommerce sales, and much more. If that’s not enough, check out the Internet Statistics Compendium too. Streaming service subscriptions officially overtake pay TV in the UK Ofcom has revealed that, for […]

Sales Enablement Tools Are the Keys to Making More Money

July 6, 2018

Over the last several years, many technologies have been developed to help accelerate and automate the sales and marketing functions. First, it was upper funnel tools that help drive customer awareness and consideration through marketing automation. Then came the middle […]

How to Use Experiential Marketing to Make Your Company Memorable

June 28, 2018

From guerilla marketing tactics to tapping into the world of influencers, it can be hard to stand out from your competitors today. Companies are having to find unique and out-there marketing strategies to get their brand names known. One popular […]

Big Data, Customer Data

12 stats that prove why personalisation is so important

July 18, 2018

Via: Econsultancy blog

A recent study by Pure360 suggests that many brands are still relying on basic forms of personalisation, and failing to engage (increasingly demanding) consumers as a result. So, why should marketers strive to go beyond the basics? Here’s a round-up […]

Digital Media & Mobile, Media

How Click-to-Play Is Changing the Realm of Video Advertisements

July 17, 2018

Via: Adweek

Google’s announcement that Chrome would block autoplay video with sound came as welcome news to many. However, it may be a hard pill to swallow for advertisers who have historically taken a “spray and pray” approach to advertising and for […]

Media, Television

A simplified, unified TV industry will help marketers win

July 17, 2018

Via: Ad Age

TV’s evolution is accelerating with a flurry of M&A activity in the marketplace. Disney and Comcast are pursuing 21st Century Fox in an effort to add a wealth of content to their already potent arsenals; IPG is acquiring Acxiom Marketing […]